Category: Marketing
In her new role, Marwah will lead Sun Life Asia's marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.
Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets.
For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.
Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
According to media reports, the IBM layoffs were made by the company’s chief communications officer Jonathan Adashek in a meeting that only lasted seven minutes amongst those in the marketing and communications teams who will be affected.
The brand refresh is another milestone for SPH Media’s transformation journey, on digitalisation, audience engagement and talent development, which started two years ago. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia.
Made with creative agency Wolff Olins and AMV BBDO, Decathlon presents an overhauled strategy, visual identity, and overall brand experience, redesigned to more clearly align its 85 ‘in-house’ brands with the overarching Decathlon brand.
Fronting the Love Bonito brand refresh campaign is a line-up of Asian women, specifically chosen for their personal stories and outlook that strays from what a stereotypical Asian woman should be or look like.
This collaboration between the companies aims at delivering greater value to eligible customers when they travel to Hong Kong, Thailand, the Philippines, Australia, Singapore, Taiwan or Indonesia where the telcos are respectively based.
![[Campaign] Sunsilk x BABYMONSTER](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-Sunsilk-x-BABYMONSTER.webp)