Category: Marketing
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
This action not only establishes a pivotal presence in Singapore but also sets the stage for Hmall's plan to fully expand throughout the region using its powerful affiliate system.
Mandai appointed TSLA back then as its lead creative and branding agency globally following a heavily competitive pitch process.
Belynda has been appointed as the cultural strategist for LePub's APAC in Singapore. Additionally, Mark Peeters and Robert Nelk have joined as associate creative directors, while Sergey Mast has taken on the role of creative director of art and technology for the same organisation.
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order.
They present a themed train and stations in honour of Singapore Art Week 2024, marking the beginning of their cooperation. Furthermore, both organisations actively participate in repurposing vacant areas beneath viaducts with locally created art. The ultimate purpose of these initiatives is to bring...
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development.
Gaurav Kumar, principal solution consultant for Southeast Asia at Adobe, dives into the various implications of how GenAI can be a helpful tool for businesses in terms of creativity and workflow optimisation.
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency's clientele, which consists of companies...
Devoted to establishing a lively senior living community, AIC partners with The Secret Little Agency on "Break the Silver Ceiling." With a distinctive logo made of shards, the campaign encourages Singaporeans to rethink their views on life and ageing and confront ageing stereotypes.
