Category: Marketing
Havas has announced new leadership appointments, including Alberto Canteli, as chairman and CEO of Havas Nordics, Benelux, Central and Eastern Europe, and the Middle East, who will take on additional global duties. Rana Barua, as group CEO of Havas India, will now supervise South East and North Asia...
Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
VML Manila has announced changes in its creative team, with the promotion of Maan Bautista as executive creative director and the appointment of Fran Palines as creative director.
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
While awareness of electric vehicles is high amongst Singaporeans, the campaign seeks to educate Singaporeans about the ready infrastructure supporting the adoption of electric vehicles that exist today and into the near future.
Toyota Motor Asia Pacific has appointed Virtue APAC, a creative agency powered by VICE, to create its regional integrated brand campaign titled ‘Move Your World’ for its Asia market.
While SMBs are looking into creative ways to generate leads in the face of customer acquisition issues, the partnership is taking place at a time when customers are increasingly turning to local communities for brand and product discovery. TikTok emerges as a tool for businesses to nurture and maintain...
It is also worth noting that these changes also come with Eric Maugein stepping down from his role as regional president for the company in the region.
