Category: Marketing
Invengene’s brand transformation involves a brand positioning, voice and visual identity that injects the brand’s ambition amidst the competitive market.
The Land Transport Authority (LTA) has teamed up with MullenLowe Singapore to commemorate the 10th anniversary of the beloved ‘Thoughtful Bunch,’ the homegrown icons promoting gracious behaviour among commuters.
The campaign film expresses the message “Har Diwali Vishwas Ka Deep Jalati Hai,” which focuses on the hope that connects people across various communities during the festive season.
In the disclosure, SPAVI said that the intended principal activities shall include owning and operating stores and franchises, as well as to market Shakey's Group's products and brands.
Cadbury Celebrations, the iconic chocolate brand from Mondelēz International, has teamed up with Ogilvy India and Wavemaker India for its latest Diwali campaign, spotlighting the sweetness of togetherness during the festive season.
The new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
The two aircraft will fly routes across AirAsia's network of over 100 destinations including major cities in Southeast Asia and Asia Pacific like Bangkok, Tokyo, Seoul, Taipei, Shanghai, and Sydney, bringing the thrill of popular gaming culture and lifestyle to many guests and fans around Asean and...
To enhance its creative leadership in the southern markets, DDB Mudra has brought on board Priya Shivakumar as its new creative head for the South region.
The campaign, led by public relations agency Golin, aims to help young Singaporeans nurture self-love and resilience.
We sat down with Nachiket Desai, country director at M&C Saatchi Performance Indonesia on understanding how it feels like leading an agency whose mission is to cater to the ever-changing media needs of Indonesians, and carrying the message of surviving and thriving.
