Category: Marketing
Oriental Watch Company has launched its latest campaign, ‘The Strokes of Time,’ designed to inspire Hongkongers to pause and appreciate the beauty of their surroundings in a city known for its rapid pace and constant change.
Following a competitive pitch, Orchard is set to oversee RAS’ portfolio of brands.
The data notes that around 78% of marketers say “improving brand awareness and reputation” is their top marketing goal this year. Moreover, around 65% of brands often rely on an ‘always-on’ advertising to strengthen brand equity and achieve long-term growth.
Ogilvy One has appointed Aaron Goldring as creative and experience design director to boost its capabilities in New Zealand (NZ).
Just days after Indonesia barred sales of Apple’s iPhone 16, Google’s smartphones have also reportedly been banned from sale in the country due to local content regulations.
Sokrati, dentsu India’s digital media agency, has partnered with experimentation platform VWO to boost client conversions through advanced A/B testing and personalised digital strategies.
Instax, an instant camera brand under FUJIFILM, is printing photos from memories in a campaign conceptualised by McCann + HERO Australia.
Biti's Hunter emerges as a rallying call—empowering them to push boundaries, make history, and shape culture. With a striking new identity, the brand aims not just to stay relevant, but to own the emotional moments where boldness and progress ignite.
Third Avenue Consulting, an independent public relations firm, has appointed Julie Wright as its new managing director and Leigh Fenech as a consultant to further drive the company’s growth.
Heckler Singapore has embarked on its first venture into long-form storytelling with the release of ‘Momentum,’ a six-part documentary series commissioned by Bloomberg as part of its Bloomberg Originals lineup.
