Category: Marketing
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs.
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
Vividthree Holdings, a digital content production company, announced that it has signed a memorandum of undertaking (MoU) with ZKDigimax (ZKDM), a joint venture between ZKTeco and DMMX, to deliver a complete and holistic DOOH media experience for both their existing and potential clients.
The expansion, which takes effect within this year, will have Marimekko stores open up in these markets, as well as activating online stores to provide an omnichannel experience for customers.
In her new role, Toh joins VMLY&R Singapore’s management team to lead and plan the development and growth of the strategy team, helping to grow business and building trusted connections with key clients and partners.
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
According to the CCCS, both parties have said that the proposed merger will not result in a substantial lessening of competition in the relevant markets in terms of lack of prohibitive barriers to entry, as well as the highly-fragmented nature of the rental car market.
Atome Financial and HSBC Singapore entered into this partnership back in August 2022. It also had a previous US$500m financing facility partnership with Standard Chartered, which ended after 10 years in October 2021.
Expanding on a partnership established in 2019 that offers enhanced digital payment solutions, the latest development gives Mastercard full access to WeChat Pay's merchant network in China and provides a safe and convenient way for international travelers to pay when traveling around the Chinese Mai...
Hotwire, the global technology communications and marketing consultancy, announced the appointment of Melissa Cullen to the new role of managing director of communications for the Asia-Pacific region.
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