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Category: Marketing

Singapore MP member Tin Pei Ling announces Grab exit
Singapore MP member Tin Pei Ling announces Grab exit
Posted on August 18, 2023
by Teddy Cambosa
In a LinkedIn post, she said that she looks forward to embarking on a new journey in her career, and take on a more external-facing and commercial role in the tech sector.
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Travel brands need to align with Southeast Asian travel demand: report
Travel brands need to align with Southeast Asian travel demand: report
Posted on August 17, 2023
by Brandon Yulolo
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
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Society Pass launches digital advertising platform Thoughtful Media in PH, announces new head of operations
Posted on August 17, 2023
by Aliza Carmona
Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines.
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Mahindra unveils new sonic identity for new lineup of EVs
Mahindra unveils new sonic identity for new lineup of EVs
Posted on August 17, 2023
by Teddy Cambosa
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs. 
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3M appoints Initiative as media agency of record in APAC
Posted on August 17, 2023
by Aliza Carmona
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
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Vividthree, ZKDM sign MoU to improve DOOH entertainment experience for clients
Posted on August 16, 2023
by Aliza Carmona
Vividthree Holdings, a digital content production company, announced that it has signed a memorandum of undertaking (MoU) with ZKDigimax (ZKDM), a joint venture between ZKTeco and DMMX, to deliver a complete and holistic DOOH media experience for both their existing and potential clients.
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Finnish design house Marimekko announces expansion to Malaysia, Vietnam
Finnish design house Marimekko announces expansion to Malaysia, Vietnam
Posted on August 16, 2023
by Teddy Cambosa
The expansion, which takes effect within this year, will have Marimekko stores open up in these markets, as well as activating online stores to provide an omnichannel experience for customers. 
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VMLY&R appoints Saw Gin Toh as head of strategy for Singapore
VMLY&R appoints Saw Gin Toh as head of strategy for Singapore
Posted on August 16, 2023
by Brandon Yulolo
In her new role, Toh joins VMLY&R Singapore’s management team to lead and plan the development and growth of the strategy team, helping to grow business and building trusted connections with key clients and partners. 
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Young gamers in APAC cite gaming beneficial to mental well-being: report
Posted on August 16, 2023
by Aliza Carmona
Around 50% of Gen Alpha and 43% of Gen Z in APAC cited gaming as making them feel better if they're anxious or stressed, according to the new research conducted by youth-first marketing and media platform TotallyAwesome.
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Singapore competition watchdog open for public feedback on Grab, Trans-cab merger
Singapore competition watchdog open for public feedback on Grab, Trans-cab merger
Posted on August 16, 2023
by Teddy Cambosa
According to the CCCS, both parties have said that the proposed merger will not result in a substantial lessening of competition in the relevant markets in terms of lack of prohibitive barriers to entry, as well as the highly-fragmented nature of the rental car market.
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