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Category: Marketing

Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Atome Financial secures US$80m credit facility to further accelerate business growth in SEA
Posted on February 17, 2025
by Aliza Carmona
Atome Financial, a digital financial technology platform under Advance Intelligence Group, has secured a US$80m credit facility to fuel its growth in Southeast Asia.
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Coca-Cola lights up Hong Kong’s skies with first-ever 600-drone show for CNY grand finale
Posted on February 17, 2025
by Aliza Carmona
Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung. The “Meet on...
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Kelly Wearmouth appointed as managing director at Mars United Commerce
Kelly Wearmouth appointed as managing director for ANZ at Mars United Commerce
Posted on February 17, 2025
by Teddy Cambosa
Australia – Global commerce company Mars United Commerce has appointed commerce marketing leader Kelly Wearmouth as managing director for Australia and New Zealand (ANZ) as the business continues its transformation at the forefront of the evolving connected commerce ecosystem. In her new role, Wearmouth...
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Hong Kong’s giant panda cubs set for public debut with citywide promotions via Ocean Park, HKTB, and CSTB
Posted on February 14, 2025
by Aliza Carmona
Hong Kong – The Culture, Sports and Tourism Bureau (CSTB), the Hong Kong Tourism Board (HKTB), and Ocean Park are joining forces to roll out a series of citywide promotional activities, celebrating the public debut of Hong Kong’s giant panda cubs and bringing panda-themed experiences to iconic locations...
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AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
AIA Singapore partners with soon-to-open Rainforest Wild Asia, sponsors play space, tapir habitat
Posted on February 14, 2025
by Aliza Carmona
Insurance company AIA Singapore has teamed with Mandai Wildlife Reserve’s Rainforest Wild Asia, set to open on March 12.
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DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
DEPT recertifies as a B Corp, aligns with agency’s goal of growing with purpose
Posted on February 14, 2025
by Teddy Cambosa
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification. 
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Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Grab surprises Filipino couples with walking delivery bag for Valentine’s Day
Posted on February 14, 2025
by Aliza Carmona
Superapp Grab is surprising Filipino couples with a walking delivery bag this Valentine’s Day in its latest marketing campaign.
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Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Winnie Chen-Head named CEO of Omnicom Media Group Malaysia
Posted on February 14, 2025
by Teddy Cambosa
She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina. 
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R/GA Australia tapped by recording label One Dat to develop brand’s strategy and identity
R/GA Australia tapped by recording label One Day to develop brand’s strategy and identity
Posted on February 14, 2025
by Teddy Cambosa
The brand continues to champion a nurturing, innovative approach to artist management, cementing its place as a cornerstone of the Australian music scene. One Day is committed to elevating and amplifying the future of Australia’s new creative landscape, inspiring confidence in the next generation. 
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Durex’s bold Valentine’s Day campaign with Sour Bangkok champions pleasure for all
Posted on February 14, 2025
by Aliza Carmona
Thailand – This Valentine’s Day, Durex takes a bold stand against the pleasure gap, partnering with Sour Bangkok to champion pleasure equality in its latest campaign. Created by Sour Bangkok, Durex’s out-of-home campaign highlights overlooked perspectives and addresses inequalities in pleasure, advocating...
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