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Marketing

OMD bags F&B Danone media business for Malaysia, Thailand

Shaina Teope | Aug 20, 2020-3

OMD will execute media planning and buying for Danone's Growing up milk brands.

Entropia’s Prashant Kumar appointed advisor to Malaysia adver association

Shaina Teope | Aug 19, 2020-3

Entropia's founder has been tapped by Malaysia's advertising association, IAA to become honorary adviser for the term 2020-2021.

Former Mumbrella journalist Abigail Dawson joins Special Group as brand director

Shaina Teope | Aug 18, 2020-3

Aussie independent creative agency Special Group has adopted former Mumbrella journalist Abigail Dawson for its newly created role of brand director.

Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears

Shaina Teope | Aug 18, 2020-3

Australia-based outdoor cinema Moonlight, together with its ad solutions partner Val Morgan speaks out to brands as the venue presents lucrative ops in the upcoming summer.

Aussie telco Amaysim designates 72andSunny as creative agency

Shaina Teope | Aug 18, 2020-3

Amaysim is set to release a new campaign in the last quarter of the year, and they have appointed 72andSunny as its official ad agency.

Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador

Shaina Teope | Aug 17, 2020-3

Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."

TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China

Shaina Teope | Aug 13, 2020-3

TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.

How to unlock regional opportunities and engage audiences with the right kind of insights: a marketer’s survival guide

MARKETECH APAC | Aug 11, 2020-3

Social media analyzing service Wisesight shares 7 methodologies that regional marketers can do to enhance their diversified game plans.

#MARKETECHMONDAYS: Jim Guzman, Network Head of Social Media of Dentsu Aegis Network PH

MARKETECH APAC | Aug 10, 2020-3

Get to know Jim Guzman as he shares his career journey and his mentor who made him back to the Philippines to build the social media capabilities of DAN PH.

Pricerite Group and HKBN enter a strategic business partnership

MARKETECH APAC | Aug 6, 2020-3

This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.