Category: Marketing
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns.
The billboards use a creative optical illusion that requires viewers to shake their heads in order to see a hidden message hidden within black lines. The simultaneous publication of other announcements about FING FING Cajun Chips in various press and media outlets throughout the city takes place at the...
Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
This is no different to the on-ground activation scene in New Zealand, which is slowly returning thanks to the resilience of local businesses and the government's proactive measures. The evolution of New Zealand's on-ground activations reflects not only the challenges overcome but also the spirit of...
Experience and travel services platform Klook launched its ‘Klook Kreator Program’ to inspire people to invest in travelling and unique experiences.
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
Let's acknowledge that there's a lot we still don't know. Embrace the potential of testing new contexts, as this allows us to tap into users in unexpected environments. A/B testing across different contexts yields valuable insights into which environments fuel outcomes and efficiencies.
Global media agency iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group as their official media partner to spearhead their communication strategies.
