Category: Marketing
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
Sydney, Australia – Canva partners with OTIS as its exclusive global music and sound provider, cementing a collaboration that began in 2023. Over the past two years, the creative collective has shaped Canva’s sonic identity, scoring five major brand campaigns and producing music for live...
The business, once primarily known as a discount outlet, is seeking to highlight factors such as trusted advice, knowledgeable staff, a wide product range from leading brands, and competitive pricing.
Indonesia – Wisnu Satya Putra and Wira Gumay, former leaders at Dentsu Creative Indonesia, have launched a new agency called Feel Good Network. The firm aims to provide client-focused creative solutions by combining international standards with local market adaptability. Putra previously served as CEO...
The initiative also extends into the wider MTR network, with displays set up in the digital zone at Admiralty station on the East Rail Line, as well as on the bulkhead LED screen in the arrivals hall at Lo Wu station.
London, United Kingdom – WPP is moving toward a series of key global leadership appointments, aiming to enhance client solutions and foster growth across its network. The restructuring includes the appointment of Devika Bulchandani as WPP chief operating officer and Laurent Ezekiel as global CEO of Ogilvy...
The campaign, directed by Sanjay De Silva of Division, is part of Google’s creative platform, ‘More’s Possible’. It focuses on how researchers, doctors, and scientists are using AI to address health challenges.
United States – Nike has reintroduced its “Just Do It” slogan to a new generation with the launch of its latest campaign, “Why Do It?”, which is designed to connect with young athletes. The campaign aims to re-frame greatness as a choice, rather than an outcome, with an anthem...
In a stock disclosure to SGX, FJ Benjamin said the exit is expected to have a material financial impact on the Group, given the significance of Guess within its brand portfolio.
Bengaluru, India — As part of Papa Johns India’s market entry preparation, the pizza company tapped Dentsu as its integrated agency partner for creative, media, and PR. Set to open in Bengaluru, Dentsu is set to lead the brand’s communications strategy through a multi-agency approach with Dentsu...
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