Category: Marketing
China – Budweiser has unveiled a new campaign in China that follows the story of a shy concertgoer whose unexpected crowd-surfing journey takes him from the sidelines to the spotlight on stage. Developed by Africa Creative DDB and directed by Henry Scholfield through HAMLET China, the campaign highlights...
Running from mid-August to mid-September 2025, 'Ini Rumah Kita' spans social media, in-store activations, and digital out-of-home billboards along LDP, Sprint, and Federal Highway.
Singapore – Omnicom Media Group (OMG) Singapore has named Daisy Huang as its new head of strategy, consolidating the strategic functions of all OMG agencies under her leadership. In her expanded role, Huang will oversee innovation, product development, and updates, while driving strategic training and...
Taiwan – Havas Health Network has launched Havas Health in Taiwan, marking an expansion of the group’s presence in the Asia-Pacific region. The new agency will operate within the Havas Taiwan Village, a model that brings together creative, media, and health capabilities under one framework. The structure...
The decision came after what the university described as a rigorous tender process involving several top-tier agencies, with support from Trinity P3.
As country manager, Palacios will oversee efforts to help businesses and organisations navigate developments in artificial intelligence and video commerce through platforms such as Google Search and YouTube.
The revamp will cover Esplanade’s main website and its companion digital arts publication, Esplanade Offstage. The project is intended to create a cohesive, data-driven ecosystem to enhance digital engagement.
Ho Chi Minh, Vietnam – AEON Vietnam Company Limited will open AEON Tan An, marking the eighth shopping centre of AEON Group in Vietnam and the first in the Mekong Delta region. Operations will begin on September 23 ahead of the official opening on October 4, 2025. The development underscores AEON’s...
Mumbai, India – CloudTV, a smart TV operating system based in India, has launched a new 3D ad format for its connected TV (CTV) platforms, claiming the new format provides a distinctive option for advertisers and brands looking for alternatives to traditional ad formats. The company also stated that...
United States – IBM has rolled out a new brand campaign, “Let’s create smarter business”, highlighting its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility. Developed with Ogilvy, the campaign reflects IBM’s long-standing focus on innovation and...
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