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Category: Marketing

Deepali Saini
Deepali Saini named as Havas CX’s global chief experience design officer
Posted on August 26, 2025
by Lyene Marie Darang
Bengaluru, India — Deepali Saini, who is the incumbent CEO of Think Design, has been appointed as global chief experience design officer for Havas CX, where she will join the Global CX Leadership Board and lead the network’s Experience Design (XD) practice worldwide.  Based at the Havas integrated...
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Fidelity International set sail on a bold launch in latest brand campaign
Fidelity International set sail on a bold launch in latest brand campaign
Posted on August 26, 2025
by Teddy Cambosa
The 3D-printed vessel was created with functional doors and magnetic, hand-sized containers, each containing custom-designed cookies tied to the fund’s themes and stock holdings.
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STB PLUG PR 2025
Singapore Tourism Board names PLUG as PR agency for Hong Kong market
Posted on August 26, 2025
by Aliza Carmona
Hong Kong – The Singapore Tourism Board (STB) has named PLUG as its public relations agency of record in Hong Kong, securing the account after a competitive pitch launched in May 2025. The appointment, set for a minimum of two years with the option to extend up to five, covers one of STB’s key markets,...
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IHG VOCO BANGKOK
IHG’s voco Hotel accelerates Thailand expansion with Bangkok Siam signing
Posted on August 26, 2025
by Sharona Nicole Semilla
Bangkok, Thailand — IHG Hotels & Resorts continues to expand its footprint in Thailand with the signing of voco Bangkok Siam, a 350-room premium hotel set to open in 2029.  “Thailand continues to thrive as a top global travel destination, and we’re committed to supporting its growth by expanding...
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Criteo x Zepto
Criteo, Zepto collaborate on AI-powered advertising to scale India's commerce sector
Posted on August 26, 2025
by Lyene Marie Darang
Mumbai, India — Eyeing to help brands reach customers beyond websites, Criteo and Zepto have sealed a strategic partnership to expand quick commerce advertising across India.  The collaboration, which began last year, focuses on using Criteo’s Retail Media Offsite platform to help brands reach...
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MALAYSIA RYT BANK
YTL Group, Sea officially launch AI-powered digital bank ‘Ryt Bank’ in Malaysia
Posted on August 26, 2025
by Sharona Nicole Semilla
Kuala Lumpur, Malaysia — YTL Group, in collaboration with Sea Limited, has launched Ryt Bank, a fully digital bank powered by artificial intelligence and developed in Malaysia.  The launch positions Ryt Bank as the first AI-native bank created and tailored specifically for the Malaysian market....
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Lazada x POP MART
Lazada, POP MART team up to deliver O2O experiences for SEA collectors
Posted on August 26, 2025
by Lyene Marie Darang
Singapore — Aiming to connect regional content creators, art collectors and expand event reach, Lazada sealed a partnership with POP MART, as they bring  together POP TOY SHOW (PTS) Singapore 2025, which was held from August 22-24 at the Sands Expo & Convention Centre. As part of the partnership,...
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Airwallex's new brand campaign encourages businesses to make the move to digital-first finance solutions
Airwallex's new brand campaign encourages businesses to make the move to digital-first finance solutions
Posted on August 26, 2025
by Teddy Cambosa
Andrew Balint, vice president of marketing at Airwallex, APAC, said the campaign is designed to stand out in a competitive market.
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CHEIL INDONESIA NEW DIGITAL ACCOUNT LEAD
Cheil Indonesia appoints Iqbal Zakky Hasbianto as digital account lead to drive integrated growth
Posted on August 26, 2025
by Sharona Nicole Semilla
Jakarta, Indonesia — Cheil Indonesia has recently appointed Iqbal Zakky Hasbianto as digital account lead, as the agency strengthens its digital leadership to accelerate growth across its integrated marketing offerings. “Cheil Indonesia’s strength lies in its ability to integrate creativity, data, and...
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DCODE
DS Group, WPP Media unveil 'DCODE' playbook to elevate India’s digital marketing practices
Posted on August 22, 2025
by Lyene Marie Darang
New Delhi, India — In a collaborative effort to standardise and elevate digital marketing practices, Dharampal Satyapal (DS) Group has partnered with WPP Media to launch ‘DCODE’, a playbook guide to digital marketing.  This is a first of its kind in India and a collaborative effort between DS and...
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