Kuala Lumpur, Malaysia – RHB Banking Group has unveiled ‘Ms Adventures’, a romcom mini-series designed for travel-savvy audiences. The mobile-first series combines humour, adventure, and romance, offering viewers relatable scenarios and unexpected plot twists.
Filmed in one of Asia’s major cities, the series follows a spirited traveller navigating unforeseen circumstances, highlighting how flexible planning and the right banking solutions can make travel smoother and more secure.
“Travel is full of surprises…sometimes delightful, sometimes challenging. Ms Adventures captures those moments and shows how confidence and peace of mind can turn any detour into an adventure. Through this series, we want to inspire people to embrace the unexpected and keep moving forward, knowing they have the right support behind them,” said Abdul Sani bin Abdul Murad, group chief marketing officer at RHB Banking Group.
The series was conceptualised and produced by Red Communications Sdn Bhd (RedComm), a production house with more than 25 years of experience, and is optimised for vertical viewing for short-form audiences. Media strategy and amplification are handled by Azure, a unit of IPG Mediabrands.
‘Ms Adventures’ consists of nine episodes and will be available exclusively on TikTok, Instagram Reels, and YouTube from 4 December 2025.
Earlier this month, IPG Mediabrands’ specialist unit Azure collaborated with RHB Banking Group for a Deepavali campaign titled Light It Together, which aimed to celebrate the spirit of unity among Malaysians through a social-digital out-of-home (DOOH) experience.
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