Category: Marketing
Japan – VaynerMedia has appointed Yousuke Ozawa as Executive Creative Director, Nahoko Yokota as Strategy Director, and Chiori Suzuki as Account Director, expanding its leadership bench amid growing demand for social-first marketing in Japan. The appointments strengthen the agency’s senior team...
Melbourne, Australia – Zeller is putting the spotlight on the business of hospitality with the launch of ‘No Reservations,’ a new content-led campaign designed to help aspiring venue owners navigate the realities of running a successful hospitality business. Developed by Zeller’s in-house creative...
![[Experience] Pokémon Day-To-Night Adventure](https://marketech-apac.com/wp-content/uploads/2026/06/Experience-Pokemon-Day-To-Night-Adventure.jpg)
Singapore – Singapore Cable Car is expanding its Pokémon Day-to-Night Adventure with nine new themed cabins inspired by starter Pokémon from every region, turning the attraction into a larger-scale immersive experience ahead of the June school holidays. Running from 30 May 2026 to 21 January 2027, the...
Kuala Lumpur, Malaysia — OREO is dunking into the global power of K-pop with the launch of its first-ever worldwide snacking partnership with BTS, introducing a limited-edition cookie and fan campaign inspired by the group’s Korean roots and devoted fan community! At the heart of the campaign...
Kuala Lumpur, Malaysia — Carlsberg Malaysia and creative agency GREY Malaysia launches its new ‘Extra Time’ campaign, featuring a bespoke 14-day digital training plan specifically designed to help Malaysian football fans adjust their sleep schedules ahead of major late-night matchdays. Addressing a common...
Malaysia – Astro Malaysia Holdings has announced that Group Chief Executive Officer (GCEO) Euan Smith has stepped down after six years in the role, including two term extensions during his tenure. Euan joined Astro in April 2020 as Group Chief Operating Officer and Chief Executive Officer of TV before...
![[Store Closure] ROX BGC BRANCH](https://marketech-apac.com/wp-content/uploads/2026/06/Store-Closure-ROX-BGC-BRANCH.jpg)
Manila, Philippines – R.O.X. is set to close its Bonifacio High Street store on 16 June 2026, marking the end of an almost 20-year run for one of the Philippines’ best-known outdoor retail and community spaces. In a social media announcement, the retailer shared that the closure comes after years of...
CelcomDigi celebrates Kaamatan and Gawai heritage through film highlighting traditional craftspeople
Malaysia – CelcomDigi has launched Tuai Tradisi, a festive film celebrating the artisans and cultural custodians whose work helps sustain the heritage and traditions of East Malaysia’s harvest festivals. Released in conjunction with Pesta Kaamatan and Hari Gawai, the film shines a spotlight on the often-overlooked...
Kuala Lumpur, Malaysia — GXBank Malaysia is challenging traditional banking norms through its new ‘Gegar Sistem’ (Challenge the System) campaign, using the action-packed world of Japanese ‘Tokusatsu’ heroes to encourage Malaysians to rethink outdated financial processes. Created in partnership with Publicis...
Malaysia – Subway Malaysia has rolled out its latest campaign for “The Subway Fold”, which not only introduces a new folded handheld format but also brings together fragments of the brand’s recent creative history into a movement-led, socially native campaign world. Created with Beatnk under the platform...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)