Category: Marketing
The system reflects what the agency describes as a shift away from treating search as a standalone channel toward a broader ecosystem spanning paid, owned, earned and shared media.
Indonesia – IDN has officially brought M Bloc Group into its ecosystem as the company strengthens its push into culture and entertainment through integrated creative spaces aimed at Indonesia’s younger generation. M Bloc Group is known for transforming historic and iconic spaces into cultural hubs across...
Manila, Philippines – Pre-need DeathCare company St. Peter Life Plan, Inc. is encouraging Filipinos to consider advance family planning as part of this year’s Mother’s Day celebrations, positioning preparedness and long-term security as meaningful expressions of care for mothers and families. In a statement,...
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
![[Creative Work] Spotify 20 years](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Spotify-20-years.jpg)
Singapore – For millions of users across Asia and beyond, music streaming has become less about background listening and more about documenting life in real time. Spotify is now leaning fully into that behaviour with “Spotify 20: Your Party of the Year(s)”, a new interactive experience celebrating...
![[Market Expansion] BE WTR SEA x TH](https://marketech-apac.com/wp-content/uploads/2026/05/Market-Expansion-BE-WTR-SEA-x-TH.jpg)
Bangkok, Thailand – Swiss-founded premium water company BE WTR is accelerating its Southeast Asia expansion with the acquisition of Porla’s operations in Singapore and Hong Kong, alongside a new licensing partnership in Thailand. The move deepens BE WTR’s foothold in Asia’s premium food-and-beverage...
Manila, Philippines – NutriAsia has released a new Mother’s Day video campaign highlighting the role of mothers and maternal figures in Filipino households through food and shared family traditions. The campaign, titled “A Mother’s Love”, focuses on the emotional connection associated with home-cooked...
![[Appointment] Anuroopa Pereira x Redhill MD](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Anuroopa-Pereira-x-Redhill-MD.jpg)
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
