Category: Marketing
India — The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to handle the opening and closing ceremonies, mid-innings match entertainment, and fan engagement for the Tata Women’s Premier League (WPL) 2026. Under the agreement, Laqshya Media Group will oversee...
India — Cosmix has launched a new advertising campaign alongside creative agency The New Thing (TNT), departing from conventional food advertising by challenging the way products are often marketed through exaggerated sensory appeal. Done in support of Cosmix’s new product, ‘No Nonsense Bar’, the campaign...
New Balance began its AO sponsorship in 2024 and has since increased its on-site presence in Australia, with plans this year to broaden the reach internationally.
Singapore — Singapore Airlines has partnered with OpenAI to bring advanced artificial intelligence into everyday travel. The collaboration has enhanced the airline’s virtual assistant on its website and mobile app, offering personalised, conversational support to help customers discover destinations,...
Singapore — CNN International Commercial (CNNIC) and NGK Insulators, LTD. (NGK) have launched a cross-platform campaign showcasing technological innovation driving a sustainable future. NGK is the exclusive sponsor of Innovate, a 30-minute special airing on CNN International in January 2026. The...
USA – Netflix draws back the curtain on 2026 with the launch of its “Netflix Tarot Experience”, offering audiences a playful glimpse into their future watchlist of shows and movies. The experience is part of Netflix’s ‘Discover Your Future’ campaign, which blends a hint of cosmic magic with viewers’...
Monetisation efforts have largely been confined to lower-value display and embedded video placements on owned websites.
While passenger traffic was recovering, retail spending had not kept pace, presenting a major problem for Malaysia Airports. The core objective was to convert these returning travelers into shoppers and boost retail performance across five international airports.
Thai retail at an inflection point: Commerce Ministry calls for omnichannel, data-led transformation
While brick-and-mortar retail continues to play a vital role, especially in communities and upcountry areas, online channels are expanding due to convenience and easy price comparison.
Singapore – Omnicom has launched the next generation of ‘Omni’, a marketing intelligence platform that integrates the company’s creative, media, data, and AI capabilities. The platform brings together Omnicom’s Connected Capabilities and the resources of its recently acquired Interpublic assets,...
