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Category: Marketing

BMW Group Malaysia extends PR partnership with VoxEureka
BMW Group Malaysia extends PR partnership with VoxEureka
Posted on January 28, 2026
by Teddy Cambosa
BMW Group Malaysia described VoxEureka as a long-term collaborator rather than a traditional agency partner.
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pure fitness hong kong ballet partnership
Hong Kong Ballet enters the gym with PURE Fitness in new performance-driven partnership
Posted on January 27, 2026
by Aliza Carmona
Hong Kong – Hong Kong Ballet and PURE Fitness have announced a landmark collaboration that bridges elite performance and modern wellness through the “You Are More Than You Know” campaign. As part of the partnership, Hong Kong Ballet dancers will train across PURE Fitness, PURE Yoga and Re:set by PURE...
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ONE GAC Strategy PH 2026
GAC International Philippines strengthens direct local operations under ONE GAC strategy
Posted on January 27, 2026
by Lyene Marie Darang
Manila, Philippines – GAC International Philippines, Inc. has announced plans to further strengthen its direct local operations in the Philippine market, as part of efforts to advance GAC Group’s ONE GAC strategy in the country. The Philippines has been identified as a growing market for GAC Group in...
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LEGO Group teams up with Crocs on multi-year creative collaboration
LEGO Group teams up with Crocs on multi-year creative collaboration
Posted on January 27, 2026
by Teddy Cambosa
According to the companies, the collaboration is designed to create a range of products and experiences that allow consumers to express creativity through both play and fashion.
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hakuhodo bcm
Hakuhodo acquires majority stake in Vietnam’s BCM Venture Integrated
Posted on January 27, 2026
by Melissa Reyes
Ho Chi Minh, Vietnam— Hakuhodo Inc. has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnamese independent digital marketing agency, making BCM a consolidated subsidiary of the Japanese advertising group. BCM provides digital marketing services, including e-commerce management, data...
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UFC, Leron Leron Sinta launch 2026
UFC reinvents classic Spaghetti in latest product launch via Leron Leron Sinta
Posted on January 27, 2026
by Lyene Marie Darang
Manila, Philippines – NutriAsia Incorporated, through its UFC brand, has launched a Sweet and Spicy Spaghetti Sauce, developed in collaboration with independent creative agency Leron Leron Sinta. The new product offers a spicier take on a Filipino culinary staple, aimed at more mature palates. Branded...
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Sun Life Bounce House Anniversary campaign
Guinness World Record bounce house headlines Sun Life’s 135th anniversary festivities in Hong Kong
Posted on January 27, 2026
by Aliza Carmona
Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities. The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park...
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Highlands Coffee Vietnam IPO listing
Jollibee’s Highlands Coffee reportedly exploring $300m–$400m IPO in Vietnam
Posted on January 27, 2026
by Aliza Carmona
Vietnam – Vietnamese coffee chain Highlands Coffee is reportedly considering an initial public offering (IPO) in Vietnam, aiming to raise between $300 million and $400 million, according to anonymous sources cited by Bloomberg. The company is said to be working with a financial adviser and may bring...
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Meltwater 2026_Beauty Feature Image
Inside the ‘beauty trend book’: Discover how emotion-led beauty bridges consumer connection
Posted on January 27, 2026
by Lyene Marie Darang
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
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AFTERFORMS NAC TBWA SG
National Arts Council, TBWA\Singapore present ‘AfterForms’, reframing the metaverse through art
Posted on January 27, 2026
by Sharona Nicole Semilla
Singapore – The National Arts Council (NAC) has partnered with TBWA\Singapore to launch AfterForms, a hybrid metaverse exhibition that brings climate grief, memory, and responsibility into dialogue through immersive digital and physical art.  Supported under NAC’s Project Arts Metaverse initiative,...
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