IMG appoints Carlo Nohra, Phil Mooney to Asia-Pacific leadership roles

Singapore – Global sports marketing agency IMG has appointed two senior executives to its Asia-Pacific leadership team, naming Carlo Nohra as vice president, football, APAC, and Phil Mooney as vice president, strategy, APAC.

Nohra will be based in Singapore, while Mooney will operate from Melbourne. Both appointments add to IMG’s Asia-Pacific workforce, which spans 15 markets across the region.

In his new role, Nohra will oversee IMG’s football strategy and operations across Asia-Pacific. His responsibilities include managing key client relationships and working with leagues, clubs, federations, and other stakeholders on governance, commercial growth, media strategy, and long-term development initiatives.

Nohra joins IMG with experience in football administration and commercial operations across Asia and the Middle East. Most recently, he served as chief operating officer of the Saudi Pro League, where he was involved in the league’s expansion and international positioning. Prior to that, he held senior roles including assistant general secretary of the Asian Football Confederation (AFC), as well as vice president and general manager of WWE across the MENA and APAC regions.

Mooney becomes IMG’s first dedicated strategy appointment in Asia-Pacific. In this role, he will lead strategic advisory work for IMG’s regional partners, collaborating with the agency’s global consulting team and Asia-Pacific leadership. His remit includes providing strategic guidance across areas such as rights, content, partnerships, and commercial planning.

He joins IMG from Paramount / Network 10, where he worked on international strategy initiatives across the Asia-Pacific region. His previous experience includes roles at ColganBauer, PwC, and EY. Across more than 15 years, his work has covered strategy development, commercial transactions, media rights, mergers and acquisitions, and business transformation.

IMG works with a range of sports organisations in Asia-Pacific and internationally, including Football Australia, Australian Professional Leagues, World Table Tennis, the Asian Tour, LPGA, National Rugby League, Australian Football League, DP World Tour, LIV Golf, ATP Media, International Rugby League, Dorna, Supercars Championship, and the Saudi Pro League.