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Category: Global

Facebook-Meta-Company-Name-Change
Facebook unveils new company name: Meta
Posted on October 29, 2021
by Teddy Cambosa
'Meta' reflects the company's recent company moves in making the metaverse possible, engaging in R&D and content creator growth about the industry.
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UNDP_Hero
UNDP launches largest climate advocacy campaign, urges people to ‘not go extinct’
Posted on October 28, 2021
by Jean Cabico
The ‘Don’t Choose Extinction’ campaign seeks to engage the world in a drive towards a sustainable recovery from the pandemic.
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Talkwalker-discover.ai.-Global-Acquisition
Talkwalker acquires discover.ai to boost consumer intel capability
Posted on October 27, 2021
by Teddy Cambosa
The acquisition of discover.ai further bolsters Talkwalker's current offering of consumer intelligence to businesses looking to drive growth.
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Red Havas Expansion
PR agency Red Havas expands to China, other global locations
Posted on October 27, 2021
by Jean Cabico
The move aims to give clients access to best-in-class thinking and the opportunity for seamless, integrated programs across four continents.
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Mehul-Nagrani-InMoment-GM-AI-Product-Technology
InMoment appoints Mehul Nagrani as GM for AI product and technology
Posted on October 22, 2021
by Teddy Cambosa
Mehul Nagrani brings in a wealth of experience to InMoment, ranging from work on artificial intelligence and machine learning.
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Shopify-Spotify-Virtual-Merch-Store-Music
Shopify meets Spotify: latest partnership introduces ‘virtual merch table’ for artists
Posted on October 21, 2021
by Teddy Cambosa
The partnership between Shopify and Spotify allows music artists to integrate in their artist page an online merchandise for their brand.
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Snap-Arcadia-Creative-Studio-AR-Launch
Snapchat’s parent company launches Arcadia, creative studio for branded AR
Posted on October 20, 2021
by Teddy Cambosa
Snap's Arcadia will develop new technology and aims to deliver the most innovative, impactful and effective AR experiences to brand and agency partners.
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Blazing Sapphire Main Event Visual
COMCO SEA expands to Middle East & Africa
Posted on October 20, 2021
by Jean Cabico
The launch of COMCO MEA aims to bring COMCO’s brand of meaningful storytelling to the United Arab Emirates and the rest of the MEA region.
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Alida-Customer-Experience-Global-Study
Consumers reveal CX having less impact on purchasing decisions
Posted on October 20, 2021
by Teddy Cambosa
Alida notes in their latest CX report that brands need to improve more on their strategies that speaks best to their customers' needs.
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Adjust-Connected-TV-Ad-To-Mobile-Measurement (1)
Adjust adds CTV ad to mobile measurement tool
Posted on October 19, 2021
by Teddy Cambosa
Adjust's feature gives advertisers a complete view of the user journey from CTV ad view through to mobile app install measurement.
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