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Category: Global

LiveWire-GAMURS-Esports-Gaming-Partnership
Livewire forges partnership with esports company GAMURS Group
Posted on August 9, 2021
by Teddy Cambosa
The partnership between Livewire and GAMURS signals the rising trend of gaming sectors entering the mainstream marketing scene.
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MINDSHARE 1
Mindshare unveils new brand proposition, shuffles leadership team
Posted on August 6, 2021
by Kathleen Murata
Following the unveiling of Mindshare's new brand proposition 'Good Growth', the agency has also announced several new leadership appointments.
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SKY SPHERE AUDI OFFICIAL LAUNCH
Audi’s new ‘Skysphere’ concept to make its official virtual launch
Posted on August 6, 2021
by Kathleen Murata
Global automotive brand Audi will be officially launching its 'Skysphere' concept at an online broadcast called ‘Celebration of Progress’.
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yellow.ai-Series-C-Funding-Customer-Experience-Automation
CX automation platform yellow.ai raises US$78.15m to amplify global presence
Posted on August 6, 2021
by Teddy Cambosa
Yellow.ai will use the funding to strengthen its presence in more than 50 countries, including in the Southeast Asian region.
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Xero-App-Store-Small-Business-Rollout (1)
Xero launches app store for SMEs to find essential apps in running business
Posted on August 4, 2021
by Teddy Cambosa
The new XERO App Store aims to help SMEs improve their businesses by various apps that can efficiently aid their operations.
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MoEngage-Funding-Series-Global-Expansion (1)
MoEngage’s latest US$32.5m funding to accelerate global growth strategy
Posted on August 3, 2021
by Teddy Cambosa
MoEngage aims to use its large funding to empower its customer engagement platform on a global scale.
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Qualtrics-Clarabridge-Acquisition-Customer-Experience
Qualtrics to acquire conversational analytics platform Clarabridge
Posted on July 30, 2021
by Teddy Cambosa
Said acquisition of Clarabridge by Qualtrics is said to have a stock transaction value of US$1.1b.
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Shutterstock-Pattern89-Datasine-Shotzr-AI-Platform
Shutterstock acquires three AI platforms as part of new subsidiary launch
Posted on July 29, 2021
by Teddy Cambosa
Through the acquisition of these three offering, Shutterstock.AI aims to enrich customer experience in content creation through AI integration.
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Silverpush-Chief-Operating-Officer-Kartik-Mehta
Adtech Silverpush names new COO
Posted on July 23, 2021
by Teddy Cambosa
Mehta was previously Silverpush's CRO before being appointed as the new Chief Operting Officer.
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Anzu-OpenX-Programmatic-In-Game-Advertising
Anzu, OpenX to bring programmatic in-game advertising closer to advertisers
Posted on July 22, 2021
by Teddy Cambosa
The partnership between Anzu and OpenX means delivering advertising bureau standards ads across in-game ad platforms.
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