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Category: Global

Reuters-The-Source-VMLY&R-Global-Brand-Campaign
Reuters' first major brand campaign ‘tells all sides of stories but takes none’
Posted on September 27, 2021
by Teddy Cambosa
Made by VMLY&R, the new campaign by Reuters takes viewers to a time-lapse journey or the organization of bringing unbiased news globally.
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Wade Ware Index Exchange
Ad exchange Index Exchange names Wade Ware as new VP of technical solutions
Posted on September 27, 2021
by Kathleen Murata
Wade Ware will be based out of New York City and will directly report to Jessica Breslav, Index's chief customer officer.
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Adjust-Global-Insights-Health-Fitness-App-Sessions
Health, fitness app sessions increased by 31% in 2021
Posted on September 24, 2021
by Teddy Cambosa
The latest insights from Adjust unveil the growth of health and fitness apps during the pandemic.
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Xerox-Chief-Marketing-Officer-Deena-LaMarque-Piquion (1)
Xerox promotes Deena LaMarque Piquion as CMO
Posted on September 22, 2021
by Teddy Cambosa
Prior to her new position as chief marketing officer, Piquion served as Xerox's SVP and GM of the company at Latin America.
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Oracle-Fusion-Marketing-Lead-Generation-Solution
Oracle launches new solution that automates lead generation, qualification
Posted on September 21, 2021
by Teddy Cambosa
For the company, the Oracle Fusion Marketing targets to reshape how CRM works for the marketer's benefit.
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Blis-Global-Advertising-Campaign-Data-Drought
Blis’ latest campaign emphasizes the metaphor of an impending ‘data drought’
Posted on September 20, 2021
by Teddy Cambosa
The latest campaign from Blis alludes to the shifting industry strategies to a privacy-first advertising endeavor.
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AdColony-Online-Shopping-AustraliaQuantcast-Cookieless-Advertising-Solutions
Quantcast announces latest cookieless innovations on own platform
Posted on September 17, 2021
by Teddy Cambosa
The cookieless innovation from Quantcast were revealed during their Virtual NOVA Event.
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Rakuten-Advertising-Affiliate-Marketing-Blueprint
Rakuten Advertising publishes blueprint for affiliate marketing
Posted on September 17, 2021
by Teddy Cambosa
The blueprint was conceptualized and collated by the Rakuten Advertising International Collective, comprising of advertisers globally.
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Emplifi-Social-Commerce-Platform-Launch
Emplifi’s latest platform to offer industry-first social commerce capabilities for marketers
Posted on September 15, 2021
by Teddy Cambosa
The new social commerce platform from Emplifi marks the company's first major update since their company rebrand from two companies.
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Anzu-HUMAN-White-Ops-Advertising-Partnership
Anzu, HUMAN team up for safeguarding in-game ad spaces
Posted on September 15, 2021
by Teddy Cambosa
Both Anzu and HUMAN target with their partnership to prevent fraudulent traffic across in-game advertising spaces.
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