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Category: Global

Rakuten-Advertising-Affiliate-Marketing-Blueprint
Rakuten Advertising publishes blueprint for affiliate marketing
Posted on September 17, 2021
by Teddy Cambosa
The blueprint was conceptualized and collated by the Rakuten Advertising International Collective, comprising of advertisers globally.
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Emplifi-Social-Commerce-Platform-Launch
Emplifi’s latest platform to offer industry-first social commerce capabilities for marketers
Posted on September 15, 2021
by Teddy Cambosa
The new social commerce platform from Emplifi marks the company's first major update since their company rebrand from two companies.
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Anzu-HUMAN-White-Ops-Advertising-Partnership
Anzu, HUMAN team up for safeguarding in-game ad spaces
Posted on September 15, 2021
by Teddy Cambosa
Both Anzu and HUMAN target with their partnership to prevent fraudulent traffic across in-game advertising spaces.
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Twitter-Communities-Global-Rollout
Twitter rolls out new feature to act as special hubs for niche conversations
Posted on September 9, 2021
by Teddy Cambosa
The new 'Twitter Communities' serve as special hubs where online users can talk on specific topics such as science, entertainment and finance.
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic_LES MILLS
Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic
Posted on September 8, 2021
by MARKETECH APAC
A global report by fitness brand Les Mills revealed that even after restrictions are lifted, home workouts will continue to be a staple in fitness fans' routines.
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Sitecore and Reflektion
Sitecore acquires AI search platform Reflektion
Posted on September 3, 2021
by Kathleen Murata
The acquisition of AI search platform Reflektion is a continuation of Sitecore’s ongoing US$1.2b growth plan.
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contentsquare x hotjar
Contentsquare acquires Hotjar to assist businesses in providing better digital experiences
Posted on September 2, 2021
by Kathleen Murata
The acquisition aims to build on deep synergies between both businesses to expand the companies’ global market reach.
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AD STARS
Here is the complete list of winners at AD STARS 2021
Posted on September 1, 2021
by Kathleen Murata
AD STARS, the international advertising festival that aims to share creative solutions, has unveiled its winners for 2021.
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DoubleVerify-MoPub-Partnership-Ad-Fraud
DoubleVerify to expand fraud protection to MoPub’s programmatic exchange
Posted on August 19, 2021
by Teddy Cambosa
The partnership between DoubleVerify and MoPub of Twitter stems from their original partnership in 2019.
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