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Category: Global

Twitter-Communities-Global-Rollout
Twitter rolls out new feature to act as special hubs for niche conversations
Posted on September 9, 2021
by Teddy Cambosa
The new 'Twitter Communities' serve as special hubs where online users can talk on specific topics such as science, entertainment and finance.
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Integral-Ad-Science-Contextual-Behavior-Advertising
Article theme, in-feed ad must match to trigger detailed memory response: report
Posted on September 9, 2021
by Teddy Cambosa
The latest study by IAS and Neuro-Insight unveils the correlation between online advertising and online reader perception.
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Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic_LES MILLS
Fitness fans favor 60:40 split between in-gym, home workouts post-pandemic
Posted on September 8, 2021
by MARKETECH APAC
A global report by fitness brand Les Mills revealed that even after restrictions are lifted, home workouts will continue to be a staple in fitness fans' routines.
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Sitecore and Reflektion
Sitecore acquires AI search platform Reflektion
Posted on September 3, 2021
by Kathleen Murata
The acquisition of AI search platform Reflektion is a continuation of Sitecore’s ongoing US$1.2b growth plan.
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contentsquare x hotjar
Contentsquare acquires Hotjar to assist businesses in providing better digital experiences
Posted on September 2, 2021
by Kathleen Murata
The acquisition aims to build on deep synergies between both businesses to expand the companies’ global market reach.
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AD STARS
Here is the complete list of winners at AD STARS 2021
Posted on September 1, 2021
by Kathleen Murata
AD STARS, the international advertising festival that aims to share creative solutions, has unveiled its winners for 2021.
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DoubleVerify-MoPub-Partnership-Ad-Fraud
DoubleVerify to expand fraud protection to MoPub’s programmatic exchange
Posted on August 19, 2021
by Teddy Cambosa
The partnership between DoubleVerify and MoPub of Twitter stems from their original partnership in 2019.
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Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Global ad fraud solutions IAS expands ‘Center of Excellence’ in India
Posted on August 18, 2021
by MARKETECH APAC
The COE was established in 2020 to focus on expanding the company’s engineering and operations talent.
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Essence-Data-Health-Check-Consulting-Service
Essence launches new consulting service to aid brands advance audience data
Posted on August 17, 2021
by Teddy Cambosa
The Essence Health Data Check aims to help brands to utilize their data for the greater benefit of their business.
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Outbrain-Kate-Taneyhill-Jhaveri-Board-of-Director
Outbrain welcomes NBA exec to company’s board of directors
Posted on August 13, 2021
by Teddy Cambosa
Kate Taneyhill Jhaveri is the latest board of director member of recommendation platform Outbrain.
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