Category: Global
‘nexAI’ uses Nexxen’s proprietary data to introduce improvements across four main areas. In planning, AI-powered tools support audience planning, forecasting, and strategic recommendations to provide clearer insights.
MARKETECH APAC recently spoke with industry leaders to learn more whether this news should come as a concern or not for the future of the advertising industry.
The update, written by Anthony Chavez, vice president at Privacy Sandbox, noted how The Privacy Sandbox was introduced with the dual goal of improving online privacy and supporting a healthy, ad-supported web.
Omnicom Media Group (OMG) is uniting all its influencer capabilities globally under its marketing agency Creo.
Furthermore, it allows marketers to clearly define their AI journey and fast track the development of solutions best suited for their specific use cases.
Communications agency W Communications has launched global joint enterprise W Productions in partnership with content agency Bellow.
Digital identity and financial network World lampoons outdated internet captchas in its latest global brand campaign with Iris Worldwide.
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
New York, USA – VML has promoted Jeff Geheb to chief executive officer of VML Enterprise Solutions, the company’s $1.5 billion technology and transformation arm. The announcement marks a significant step for the rapidly expanding division, which plays a central role in VML’s digital and creative strategy...
