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Category: Featured

Publicis-Groupe-Malaysia-Senior-Appointments
Publicis Groupe MY promotes Emir Shafri, Andrew Michau to senior roles
Posted on December 6, 2021
by Teddy Cambosa
The new appointments for Publicis Groupe concern the agency's senior roles in their Malaysia market.
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Lenovo We've Got Your Back The Womb
‘We’ve got your back’ says Lenovo to India in new campaign
Posted on December 6, 2021
by Jean Cabico
Titled ‘We’ve Got Your Back’, the latest campaign by Lenovo and The Womb features the backs of people in the ads.
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Tokyo-Olympics-2020-Ad-Market-Japan
The ad markets that lost in Japan amid ‘unideal’ Tokyo Olympics 2020
Posted on December 6, 2021
by Teddy Cambosa
Data from MAGNA showed that despite the presence of Tokyo Olympics, the ad market in Japan remained having a mild impact to consumers.
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MC Saatchi Parsons O'Brien
M&C Saatchi ropes in new creative leadership for Woolworths agency
Posted on December 6, 2021
by Jean Cabico
The appointment will see Parsons and O’Brien working closely with M&C Saatchi’s creative directors and teams dedicated to Woolworths.
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We Are Social x Samsung Sabrina Carpenter
Singer composes songs around fans’ inspiring life stories in Samsung’s new campaign
Posted on December 6, 2021
by Jean Cabico
The campaign includes music videos, namely 'The Long-Distance Diners', 'Dancing In The Dugout', and 'Panic! In The Treehouse’.
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PRecious-Communications-New-Appointments
PRecious Comms unveils key regional appointments to strengthen SEA presence
Posted on December 6, 2021
by Teddy Cambosa
The new appointments of PRecious Communications have a wide range of editorial/journalistic experience in Southeast Asia.
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Tim Brothers The Works
The Works welcomes Tim Brothers as new senior creative
Posted on December 6, 2021
by Jean Cabico
The appointment will see Brothers overseeing The Works' creative output, focusing on social and digital creative.
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Digital-Advertising-Australia-IAB
Digital ad market in Australia saw 42% increase for September YoY
Posted on December 3, 2021
by Teddy Cambosa
According to IAB Australia, some of the winners in the digital advertising space include video ads and search/directory ads.
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Aimazing X Power Plant Mall
Rockwell’s Power Plant Mall ties with retail data platform Aimazing to launch annual raffle digitally
Posted on December 3, 2021
by Jean Cabico
Aimazing will enable Power Plant Mall to automate the entire raffle process and focus on better user experiences.
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How much do Singaporean parents need to cover basic baby items?
How much do Singaporean parents need to cover basic baby items?
Posted on December 3, 2021
by MARKETECH APAC
The study also measured the estimated budget against minimum wage to measure how capable parents in Singapore and Malaysia can provide baby care.
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