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Category: Featured

ALL FEAT IMAGES (5)
IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year
Posted on April 27, 2023
by MARKETECH APAC
In a very literal way, the furniture brand extends its branded pencils into a longer size to represent the many years it’s been doing business in The Lion City.
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Hong Kong Tourism Board names dentsu as global media partner
Hong Kong Tourism Board names dentsu as global media partner
Posted on April 27, 2023
by Maureen Basa
Under the partnership, dentsu will work closely with HKTB to develop global communications strategy and media planning and buying.
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HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
HK beauty retailer Sa Sa taps SAP Emarsys for personalised omnichannel solutions
Posted on April 27, 2023
by Teddy Cambosa
SAP Emarsys’ e-commerce service enables Sa Sa to build on this foundation and pursue a two-pronged approach to customer loyalty that optimises both acquisition and retention.
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ASICS’ new campaign calls out AI in distorting real benefits of exercising
ASICS’ new campaign calls out AI in distorting real benefits of exercising
Posted on April 27, 2023
by Teddy Cambosa
ASICS is publicly calling on leading AI platforms to use the AI training programme to teach their AI tools what normal exercise looks and feels like – ending unrealistic and damaging depictions.
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Martech Xtend unveils AI-first engine for retargeting consumers
Martech Xtend unveils AI-first engine for retargeting consumers
Posted on April 27, 2023
by MARKETECH APAC
Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels.
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Sitecore unveils new component capabilities for modern CMS platform XM Cloud
Sitecore unveils new component capabilities for modern CMS platform XM Cloud
Posted on April 27, 2023
by Maureen Basa
Sitecore’s XM Cloud Components will empower brands to deliver seamless and personalised customer experiences across all digital touchpoints.
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Initiative onboards Paige Wheaton as new head of investment and partnerships
Initiative onboards Paige Wheaton as new head of investment and partnerships
Posted on April 27, 2023
by MARKETECH APAC
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
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hake Shack marks 5th year in Hong Kong with newly-designed flagship store
Shake Shack marks 5th year in Hong Kong with newly-designed flagship store
Posted on April 26, 2023
by MARKETECH APAC
The brand engaged Hong Kong-Pakistani artist Ahmad Rida Nisar to help renovate its main branch located at top HK destination, ifc mall. 
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Storyblok announces design challenge results, to reimagine the future of digital content via UC Berkeley partnership
Storyblok announces design challenge results, to reimagine the future of digital content via UC Berkeley partnership
Posted on April 26, 2023
by Maureen Basa
Storyblok and UC Berkeley’s design sprint was participated in by students and alumni with human-computer interaction, cognitive science, and mechanical engineering backgrounds.
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Pizza Hut Singapore
Pizza Hut SG launches AI-generated visuals to communicate new price promos
Posted on April 26, 2023
by Teddy Cambosa
The campaign will also represent a new category of different value deals that customers can look out for in the coming months to take even more advantage of Pizza Hut Singapore’s offerings.
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