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Category: Featured

Beauty & Lifestyle Platform Clozette is now TheBeauLife
Beauty & Lifestyle platform Clozette is now TheBeauLife
Posted on January 17, 2022
by MARKETECH APAC
The rebrand by the SG-headquartered lifestyle content platform is said to be an answer to the evolving needs and interests of the consumer.
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CIMB-Break-free,-bank-differently
CIMB unveils new brand direction, launches two brand films
Posted on January 17, 2022
by Jean Cabico
The new brand films by CIMB, alongside BBDO Singapore, aim to highlight the bank's new brand direction – ‘Break free, bank differently’.
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OMG-Malaysia-Key-Appointments
OMG Malaysia announces two new key leadership appointments
Posted on January 17, 2022
by Teddy Cambosa
The key appointments are part of OMG Malaysia's vision to continue strengthening its presence within the region as a media agency powerhouse.
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Denstu-Singapore-Mascaren-Lacombe-Techinamurthi
dentsu Singapore announces new senior appointments
Posted on January 17, 2022
by Jean Cabico
The new senior hires by dentsu Singapore include Preeti Mascarenhas, Florian Lacombe, and Prema Techinamurthi.
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Hivestack-Alfaxmedia-Partnership-Hong-Kong
Hivestack tapped by healthcare media Alfaxmedia for DOOH inventory offering
Posted on January 17, 2022
by Teddy Cambosa
Said partnership comes after Alfaxmedia’s plans to grow its network coverage by 20% in 2022, and make its healthcare media available exclusively via the Hivestack SSP.
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Carousell Group’s ad arm launches adtech for recommerce
Carousell Group’s ad arm launches adtech for recommerce
Posted on January 17, 2022
by MARKETECH APAC
The platform will deploy DSP adtech and will be powered by the buying, selling, and search data signals generated from Carousell Media Group's wide monthly user count.
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Blueseed Group invests 7-figure sum in startup online retailer
Blueseed Group invests 7-figure sum in startup online retailer
Posted on January 17, 2022
by MARKETECH APAC
The Group said it will help with the transformation of the online retailer into Vietnam’s next retail champion.
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Abigail-Dawson-Enero-Group
Ex-Special Group Abigail Dawson named as new group comms director for Enero
Posted on January 17, 2022
by Jean Cabico
Abigail Dawson will be leading communications and brand marketing for creative agency BMF, digital creative agency Orchard, and Enero Group.
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Marcus-Pousette-Channel-Factory
Ex-PubMatic Marcus Pousette appointed as Channel Factory’s MD for SEA
Posted on January 17, 2022
by Teddy Cambosa
Marcus Pousette brings in to Channel Factory 11 years of track record experience and leadership in the digital advertising space.
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Which brands delivered the best mega campaigns on Shopee?
Which brands delivered the best mega campaigns on Shopee in 2021?
Posted on January 14, 2022
by MARKETECH APAC
Find out which brands had the best performing mega campaigns on Shopee for the past year, recognized by the e-commerce itself.
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