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Category: Featured

NSW-Government-tourism-campaign
NSW state gov’t’s latest campaign highlights ‘feel good’ experiences of travellers
Posted on March 30, 2022
by Jean Cabico
The new tourism campaign by the NSW Government seeks to explore individual feelings experienced by New South Wales travellers.
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About 84% of Filipinos tried going cashless in 2021
About 84% of Filipinos tried going cashless in 2021
Posted on March 30, 2022
by Teddy Cambosa
The new study by Visa in the Philippines unveils how the country is moving fastly towards a cashless society.
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Lionsgate Play names Phait Lee Wong as GM for Malaysia
Lionsgate Play names Phait Lee Wong as GM for Malaysia
Posted on March 30, 2022
by Carlo Sarabia
Lionsgate Play, the premium streaming service platform of Lionsgate-owned STARZ, has announced the appointment of Phait Lee Wong as general manager of Malaysia.
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Meta’s latest campaign for APAC spotlights ingenuity of SMBs
Meta's latest campaign for APAC spotlights ingenuity of SMBs
Posted on March 30, 2022
by Christian Calma
Meta has launched a new campaign in APAC that aims to showcase the ingenuity of small businesses across the region. The campaign, ‘Good Ideas Deserve To Be Found’, was done together with Sydney-based independent creative agency Now We Collide.
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Closeup’s latest campaign lets couples mint an NFT certificate of marriage 
Closeup’s latest campaign lets couples mint an NFT certificate of marriage
Posted on March 30, 2022
by MARKETECH APAC
As commitment to its value of 'diversity', the initiative is for couples that continue to be denied the institution of marriage.
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Havas-Group-and-Front-Networks-China
Havas Group acquires marketing agency Front Networks in China
Posted on March 30, 2022
by Jean Cabico
The acquisition of Front Networks aims to bring additional creative and digital firepower to Havas in China.
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Paper-Moose-and-Australian-Ethical
Australian Ethical taps Paper Moose as new creative agency partner
Posted on March 30, 2022
by Jean Cabico
This partnership will see Australian Ethical as the latest addition to Paper Moose’s growing clean and green client roster.
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Charles & Keith jumps into metaverse, joins virtual fashion week
Charles & Keith jumps into metaverse, joins virtual fashion week
Posted on March 29, 2022
by Carlo Sarabia
Fashion company Charles & Keith has announced several developments in its efforts to embrace the metaverse.
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APAC slated to incur a loss of US$56b to ad fraud amidst return of travel: report
APAC seen to incur a loss of US$56b to ad fraud amidst return of travel: report
Posted on March 29, 2022
by Teddy Cambosa
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
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Alida partners with Blink CX
Blink CX joins Alida Partner Network to deliver ‘Customer-First’ experiences
Posted on March 29, 2022
by Carlo Sarabia
Total Experience Management platform Alida has announced technology-driven CX consulting company Blink CX has become a member of its Partner Network.
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