Hong Kong – Following its recent acquisition of IPG, Omnicom Advertising has unveiled a revamped agency portfolio and leadership team in Hong Kong, aligning with a broader global organisational restructure.
With the global retirement of the DDB brand, Omnicom will relaunch BBDO in Hong Kong, making it the network’s second creative agency in the market alongside TBWA.
On the leadership side, Andreas Krasser, formerly CEO of DDB Hong Kong, has been named CEO of Omnicom Advertising Hong Kong, overseeing both BBDO and TBWA in Hong Kong.
John Koay, a highly awarded and internationally recognised creative, has been appointed chief creative officer of Omnicom Advertising Hong Kong. In the newly created role, Koay will provide creative leadership across the group, shaping the agencies’ output and positioning them as hubs for innovative work in the Asia-Pacific region.
Commenting on his appointment, Koay said, “This is a pivotal moment for creativity in Hong Kong. I’m thrilled to build on the legacy of excellence the teams have established and lead the creative vision for Hong Kong. Together, we’ll push boundaries and create world-class work that truly resonates with audiences locally and across the region.”
Maggie Cheung, previously managing partner at DDB, will serve as managing director of BBDO Hong Kong, with Koman Ko joining as managing partner and head of client services.
“I’m delighted to step into this role,” said Cheung. “The launch of BBDO is far more than a simple rebrand. We’re upgrading our capabilities and have brought in fresh talent and perspectives that will help us and our clients do big things.”
Meanwhile, Ida Mak will continue in her role as general manager of TBWA Hong Kong.
“Exciting times lie ahead,” said Krasser. “With John driving creative excellence across the group and Maggie’s operational excellence driving BBDO, alongside our strong leadership in Ida and her team at TBWA, we’re positioned to deliver exceptional work.”
He continued, “By leveraging Omnicom’s intelligence platform, Acxiom’s data capabilities, and our connected content engine, the agencies in Hong Kong will be plugged into a vast global ecosystem that opens the door to new opportunities for clients. At the same time, BBDO and TBWA each maintain their own unique culture and positioning, which will continue to define their creative thinking and output.”
The appointments are part of Omnicom’s efforts to strengthen its Hong Kong operations and support its regional clients with enhanced creative and operational capabilities.
Sean Donovan, president of Omnicom Advertising Asia, said, “This strategic restructure in Hong Kong represents an important step forward for the local creative industry. By strengthening our leadership and aligning our resources more closely with the unique dynamics of this key market, we are better positioned to deliver greater value and foster deeper collaboration. The leadership team’s strategic credibility, deep local insight, and proven track record of driving growth make them the ideal collective to champion new opportunities for our clients.”
