Osaka, Japan – Kao Group, the Japanese personal care and household products company, has unveiled “Kao Wow”, a limited-time experiential space in Osaka where international visitors can engage with its global brands firsthand.
Located in Shinsaibashi at 3-6-13 Minami-Kyuhouji-machi, Chuo-ku, Osaka, Kao Wow will feature a rotating lineup of brands including KATE, Curél, suisai, Bioré, and MegRhythm.
Starting January 19, 2026, global makeup brand KATE will be the first to take over the space, offering an immersive experience modelled on its flagship store in Shibuya, Tokyo. Visitors can try a variety of products, including KATE’s LIP MONSTER series, more than 100 shades of eye colours, and other new releases through hands-on activities.
From March 30 to June 30, 2026, the space will rotate to feature skincare brand Bioré, healthcare brand MegRhythm, and skincare brand Curél.
No products will be sold on-site, but visitors who share their experiences on social media can receive a special sticker gift. Admission is free, and multilingual support will be available to assist international visitors.
Developed as part of Kao’s global strategy, Kao Wow aims to give visitors a more accessible way to engage with the company’s brands and understand their appeal.
