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Category: ANZ

IAB Australia
Australia’s online digital advertising hits US$11.4b for 2021: report
Posted on August 23, 2021
by Jean Cabico
IAB Australia said that Australian digital advertising market has reached US$11.4b online advertising expenditure for the FY21.
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EngageTV Australia
Switch Digital’s EngageTV launches new regional TV buying platform
Posted on August 19, 2021
by Jean Cabico
The new regional TV buying platform by EngageTV was developed in collaboration with media company Ads on Tap.
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Brandvas-Cloud-Martech-Australia-Founder
Cloud-based martech platform Brandvas officially launches in Australia
Posted on August 18, 2021
by Teddy Cambosa
Martech Brandvas has also sealed a partnership with Roy Morgan and Australian Post for insights utilization for client benefit.
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DURO-TUSS Clemenger BBDO Sydney
Clemenger BBDO Sydney launches new campaign for iNova Pharmaceuticals’ ‘DURO-TUSS’
Posted on August 18, 2021
by Jean Cabico
The DURO-TUSS Lingering Cough Liquid and Immune Support is a new category first product that aims to find a solution to this cough problem. 
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Agnes Media_Riya Mukherjee
Agnes Media appoints former Googler Riya Mukherjee as senior performance manager
Posted on August 17, 2021
by MARKETECH APAC
Mukherjee will lead the performance planning at independent measurement-first agency, Agnes Media.
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UBank-Consumer-Behavior-Spending-Australia
Average Aussie consumer spends AU$500 monthly on discretionary items: report
Posted on August 16, 2021
by Teddy Cambosa
According to the latest consumer behavior study made by UBank, men spend more surprisingly in contrast to women.
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Mark Shaw EngageTV
EngageTV Australia unveils new director of strategy and commercial partnerships
Posted on August 13, 2021
by Jean Cabico
Mark Shaw is a business leader with more than 20 years of experience in helping various brands and organizations drive business growth.
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LEAP x Tug
Tug’s remit for legal software firm LEAP extended to add global media business
Posted on August 12, 2021
by Jean Cabico
LEAP is a legal software provider based in Australia that equips lawyers with cloud-based legal practice management software.
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Kantar-Australia-Consumer-Brand-Vaccination-Awareness
Around 42% of Aussies think non-health brands should engage in vax awareness efforts
Posted on August 12, 2021
by Teddy Cambosa
Latest data from Kantar Australia unveils the high preference of consumers wanting brands to dip their hands into raising vax awareness to the public.
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L’Occitane x Audience Precision
Beauty brand L'Occitane Australia hands media strategy, buying duties to Audience Precision
Posted on August 11, 2021
by Jean Cabico
L’Occitane is known for delivering beauty products and cosmetics in marketing that utilize natural and traceable ingredients.
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