Category: ANZ
Global commerce marketing company The Mars Agency has officially acquired New Zealand-based brand activation agency The In Group, broadening its operations in experiential marketing across the ANZ region.
The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know they’re settling for just ‘OK’ when they don’t choose Pepsi Max, with ads appearing on OOH sites across the country.
Paramount ANZ has chosen to integrate Brand Metrics' measurement platform to improve the validation and amplification of connected TV (CTV) advertising within the broader marketing mix. Marketers who use Paramount ANZ channels may now use Brand Metrics' new solutions to validate and improve the effectiveness...
Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect.
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
For the new merch lineup, Moose Toys notes that the lineup will capture the ferocity of the globally recognizable bright blue and fuchsia panther logo that is the signature of MrBeast's brand.
G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring.
Boody, an Australian company dedicated to creating comfortable and sustainable clothing and underwear, has partnered with the Women's National Basketball League (WNBL) to launch its latest campaign that calls for access to period products for all.
The videos are accompanied by an in-park treasure hunt which asks BIG4 guests to find all 10 Top Tips hung on plaques around branded BIG4 parks this summer. Those guests who find all 10 go in the running to win a bunch of BIG4 prizes.
