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Category: ANZ

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Majority of Asian Pop fans more likely to support brands promoting Asian community artists: report
Posted on September 6, 2024
by Aliza Carmona
A staggering 93% of music fans are more likely to view a brand favourably if it supports or highlights emerging artists from the Asian community, a fan insights study from Live Nation Entertainment revealed.
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Hays Recruitment appoints Bench Media as digital media agency of record
Posted on September 4, 2024
by Aliza Carmona
Global recruitment company Hays Recruitment has selected Bench Media as one of its official digital media agencies, entrusting them with the launch and management of both B2C and B2B campaigns.
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Akcelo nabs Droga5 NYC’s Sean La'Brooy for group strategy director role
Akcelo nabs Droga5 NYC’s Sean La'Brooy for group strategy director role
Posted on September 4, 2024
by Teddy Cambosa
As group strategy director, La’Brooy will work across Akcelo’s Australian and North American offices and global client roster, including McDonald’s, TikTok and Asahi Beverages. 
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Bearded Kitten expands to Australia, brings signature fun style to market
Bearded Kitten expands to Australia, brings signature fun style to market
Posted on September 4, 2024
by Fatima Baduria
Bearded Kitten offers end-to-end delivery through strategies that turn out-of-the-box ideas into realities, covering all aspects of the production.
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NRMA encourages safe driving in awareness campaign for Rural Road Safety Month
NRMA encourages safe driving in awareness campaign for Rural Road Safety Month
Posted on September 3, 2024
by Fatima Baduria
Featuring the First Nations Elders, NRMA's campaign encourages safe driving in time for Road Safety Month this September.
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Disinfluencer promotes disability inclusion in new outdoor campaign marking its debut
Disinfluencer promotes disability inclusion in new outdoor campaign marking its debut
Posted on September 3, 2024
by Fatima Baduria
With the goal of authentic PWD representation, Disinfluencer’s billboard also showcases persons living with invisible disability and chronic illness, which includes 5.5 million Australians according to the Australian Bureau of Statistics.
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UM Australia, Mutinex unveil industry-first media data integration with Optus
Posted on September 3, 2024
by Aliza Carmona
UM Australia has partnered with MMM provider Mutinex to launch a first-of-its-kind real-time media data integration in Australia.
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Nunn Media expands Sydney Team with new strategic, client service hires
Posted on September 3, 2024
by Aliza Carmona
Nunn Media, the Australia-based independent media agency, has strengthened its planning and client service teams with the appointments of Mitch Hunter as new head of strategy and innovation and Melissa Galanos as new senior account manager at its growing Sydney office.
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Colonial First State urges Australians to take charge of their superannuation in latest campaign
Colonial First State urges Australians to take charge of their superannuation in latest campaign
Posted on September 2, 2024
by Fatima Baduria
With the majority of Australians leaving their superannuation on autopilot, Colonial First State urges them to be more involved in their fund management in a new campaign.
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Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Inherited Cancers Australia rebrands to promote awareness, open discussion on hereditary cancer
Posted on August 30, 2024
by Fatima Baduria
Inherited Cancers Australia, an organisation formerly known as Pink Hope, has rebranded with a new campaign in partnership with advertising agency Cocogun to promote understanding and open discussions on the risk of hereditary cancer.
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