Category: ANZ
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
Sydney, Australia – Uber is celebrating the joy of being a passenger with its new campaign platform, “Can’t Do That If You’re Driving,” created in partnership with Special. The campaign flips Australia’s long-held love affair with driving on its head, championing the freedom of the backseat and the delightfully...
Australia – Havas Media ANZ has tapped Kate O’Ryan-Roeder as its new chief executive officer, concluding an extensive search as the agency looks to build on its strong growth momentum across Australia and New Zealand. O’Ryan-Roeder joins Havas Media after a decade with Mindshare ANZ, where she most recently...
Sydney, Australia — The Sydney Morning Herald showcased its brand campaign ‘Here’s to Reason’ through an immersive installation titled ‘The Common Ground’ at SXSW Sydney, created by brand activation agency Curious Nation. The experience aimed to encourage participants to reflect on their...
Among the 35+ group, a third are expected to spend $500 or more, while more than half of all consumers (52%) intend to keep their festive spending below $250.
Australia — Tetley Tea Australia has partnered with Breast Cancer Network Australia (BCNA) and creative agency Showpony to launch ‘The Uncomfortable Cup’, a nationwide campaign encouraging Australians to talk more openly about breast cancer and the importance of early detection. Timed to coincide with...
It features Cummins facing off against various versions of himself, each sporting an iconic moustache from cricket history, including those of Merv Hughes, David Boon, and Travis Head.
Clift, who joined UM in 2016, has built a reputation for providing innovative, client-focused solutions across both digital and traditional media. His background spans account management, media planning and buying, and client communications.
The new MixIn solution, powered by Amperity’s AI-driven customer data platform and Criteo’s commerce media technology, connects verified in-store sales with digital ad campaigns, offering marketers a more complete view of their performance across channels.
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
