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Category: ANZ

KitKat launches Formula 1 partnership with limited-edition chocolate car, fan activations in AU
KitKat launches Formula 1 partnership with limited-edition chocolate car, fan activations in AU
Posted on January 21, 2026
by Teddy Cambosa
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
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Nine deepens Mantis partnership to boost brand-safe inventory and contextual targeting
Nine deepens Mantis partnership to boost brand-safe inventory and contextual targeting
Posted on January 21, 2026
by Teddy Cambosa
The renewed agreement will see Nine continue to use Mantis’s technology across its news, lifestyle, sport and entertainment content, while also exploring deeper integration within its app environments, including the GoodFood app.
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Paul Bradbury appointed CEO of VML ANZ following leadership transition
Paul Bradbury appointed CEO of VML ANZ following leadership transition
Posted on January 19, 2026
by Teddy Cambosa
According to the agency, Tearle and Bradbury will work together over the coming weeks to ensure continuity for staff and clients during the transition period.
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F1 driver Oscar Piastri fronts new Google Pixel 10 campaign by Emotive
F1 driver Oscar Piastri fronts new Google Pixel 10 campaign by Emotive
Posted on January 19, 2026
by Teddy Cambosa
According to the campaign brief, the work draws on the idea that many people remain loyal to their current devices despite the availability of newer or improved options, positioning change as a positive outcome.
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Coles taps ex-McKinsey’s Tiffany Chen as general manager of Coles 360
Coles taps ex-McKinsey’s Tiffany Chen as general manager of Coles 360
Posted on January 15, 2026
by Teddy Cambosa
Coles had also noted that Tiffany had worked closely previously with their Coles 360 team over the past twelve months.
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Virgin Active AUS Collage 2
Virgin Active Australia’s new campaign encourages Aussies to reject artificial approaches to wellness
Posted on January 15, 2026
by Melissa Reyes
Australia – Health and fitness brand Virgin Active Australia, in collaboration with creative agency MONTOYA, launched a new campaign encouraging Australians to step away from technology-driven and prescriptive ideas of wellness, promoting a more human approach to health and wellbeing. The campaign positions...
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Suntory BOSS Coffee positions itself as “Official Coffee of Summer” in new ANZ campaign
Suntory BOSS Coffee positions itself as “Official Coffee of Summer” in new ANZ campaign
Posted on January 13, 2026
by Teddy Cambosa
Suntory BOSS Coffee has launched a new summer campaign across Australia and New Zealand, positioning itself as the “Official Coffee of Summer” through a creative developed by agency It’s Friday.
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Local pride, premium value and collective experiences shape Australian consumer trends for 2026
Local pride, premium value and collective experiences shape Australian consumer trends for 2026
Posted on January 12, 2026
by Teddy Cambosa
More than half of Australians now say they want time to themselves, even as interest in collective achievement, fandom, and group participation continues to grow.
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Bench Media strengthens management team with two promotions
Bench Media strengthens management team with two promotions
Posted on January 12, 2026
by Teddy Cambosa
Bench Media has announced two senior promotions as part of its ongoing investment in leadership and operations. Nicole Jurke has been promoted to head of people & culture and will join the agency’s management team, while Ting Zhang has been appointed as financial controller.
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Australian Open names Lipton Ice Tea as Official Ice Tea Partner for 2026
Australian Open names Lipton Ice Tea as Official Ice Tea Partner for 2026
Posted on January 7, 2026
by Teddy Cambosa
Under the partnership, Lipton Ice Tea will be available at all bars across the Melbourne Park precinct, offering spectators a non-alcoholic beverage option during matches and off-court activities.
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