Category: ANZ
Migliore will remain with the agency until the end of March to support a smooth transition for staff and clients.
Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...
The launch coincides with KitKat’s status as the official chocolate bar of Formula 1 and forms part of a broader marketing push connected to the sport.
The renewed agreement will see Nine continue to use Mantis’s technology across its news, lifestyle, sport and entertainment content, while also exploring deeper integration within its app environments, including the GoodFood app.
According to the agency, Tearle and Bradbury will work together over the coming weeks to ensure continuity for staff and clients during the transition period.
According to the campaign brief, the work draws on the idea that many people remain loyal to their current devices despite the availability of newer or improved options, positioning change as a positive outcome.
Coles had also noted that Tiffany had worked closely previously with their Coles 360 team over the past twelve months.
Australia – Health and fitness brand Virgin Active Australia, in collaboration with creative agency MONTOYA, launched a new campaign encouraging Australians to step away from technology-driven and prescriptive ideas of wellness, promoting a more human approach to health and wellbeing. The campaign positions...
Suntory BOSS Coffee has launched a new summer campaign across Australia and New Zealand, positioning itself as the “Official Coffee of Summer” through a creative developed by agency It’s Friday.
More than half of Australians now say they want time to themselves, even as interest in collective achievement, fandom, and group participation continues to grow.
