Category: ANZ
Melbourne, Australia – Football Australia has rolled out a new campaign reviving the ‘Til it’s Done’ mantra to rally the terraces behind the CommBank Matildas as they build towards the AFC Women’s Asian Cup 2026 on home soil. Developed by Ogilvy, the hero film pairs Australia’s unofficial anthem...
Developed in partnership with Howatson+Company, the campaign focuses on the mindset that characterises Australia’s most ambitious people—a relentless drive to achieve goals both professionally and personally.
The name Le Truc is derived from the French term for “the thingamajig,” reflecting the idea of concepts emerging from collaboration across diverse disciplines.
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
The brand platform is intended to simplify listener choice by positioning Nova as a default audio destination.
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season. The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition,...
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
Under the renewed agreement, the airline will continue to fly all 19 AFL and AFLW clubs nationwide, transporting players, coaches, league officials and support staff.
Australia – Australia’s first surf park operator URBNSURF has appointed independent creative agency It’s Friday as its strategic and creative partner following a competitive pitch process. The appointment supports URBNSURF’s next phase of growth, with It’s Friday tasked with developing a new brand positioning,...
