Fetch TV, Kargo form partnership to promote sales of Fetch’s aggregation platform

Australia – Fetch TV and Kargo have formed a partnership to promote sales of premium video advertising inventory on the Fetch aggregation platform. Fetch provides access to a large and actively engaged TV audience via advertising-supported FAST and subscription channels. In partnership with Fetch's in-house advertising team, the agreement with...

Macca’s becomes footy fan headquarters in new footy campaign with DDB Sydney

Sydney, Australia – McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia. The campaign features a video showing some of the biggest names in footy, including Mitch Moses, Kezie...

Ipsos iris expands to connected TV with OzTAM BVOD integration to IAB Australia for cross-channel measurement

Australia – Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types. The incorporation of OzTAM's data into Ipsos iris stands out as a key innovation within the new IAB currency,...

UM appointed as media agency of record for automotive manufacturer Chery

Australia – Following a competitive pitch, UM announces its appointment as the media agency of record for global automotive manufacturer Chery. As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to...

Australian Ethical encourages Aussies to help save the environment in latest campaign

Sydney, Australia – Ethical investment firm Australian Ethical has launched its latest campaign through film and OOH displays, encouraging Australians to invest in bringing positive change to help save the planet.Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing...

Publicis Groupe ANZ appoints Clare Pickens as CEO of Leo Burnett Australia

Sydney, Australia – Multinational advertising and public relations company Publicis Groupe has announced the appointment of Clare Pickens as CEO of Leo Burnett Australia.Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.Prior to her...

Eyeota & Vistar team up to improve DOOH advertising with seamless audience targeting integration

Australia – Eyeota, a Dun & Bradstreet company and a global data source for digital marketing, has announced a partnership with Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH). Buyers using the Vistar DSP will be able to use Eyeota audience data to create and target...

SeenThis announces significant appointments across ANZ, APAC markets

Singapore – SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain Zulkifni...

Australian marketing and tech companies project estimated productivity gains of A$110m per year: report

Sydney, Australia – Large businesses in Australia that collaborate internally between marketing and technology teams and align to business objectives gain productivity benefits of an average A$110 million per year, according to data from end-to-end digital experience software Sitecore, in its latest report with Deloitte Access Economics and Deloitte Digital....

Tourism Tasmania launches image generator, actually uses local artists to generate original art

Australia – As generative AI continues to be a trend amongst new creative campaigns, Tourism Tasmania has launched a new campaign where they launched an image generator–except that in this case, they actually tapped local Tasmanian artists to turn people’s prompts into actual original art. The campaign, conceptualised by BMF...