Category: ANZ
![[Appointment] Jessica Lauria x UM AU](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Jessica-Lauria-x-UM-AU.jpg)
Sydney, Australia – UM Australia has appointed Jessica Lauria as Managing Director of its Sydney office, a leadership change aimed at sharpening client relationships and accelerating growth in an agency market still bruised by budget caution and shifting media spend across Asia-Pacific. She brings 25...
Australia – Honda Australia has appointed WiredCo. as its new social and content agency following a competitive pitch process. Under the appointment, WiredCo. will become part of Honda Australia’s agency village and lead social and content strategy across the brand’s portfolio, which includes cars, motorcycles,...
![[Creative Work] Suzuki AU x Mother's Day](https://marketech-apac.com/wp-content/uploads/2026/05/Creative-Work-Suzuki-AU-x-Mothers-Day.jpg)
Melbourne, Australia – Suzuki Australia is steering its latest retail campaign towards value-conscious Australian consumers, positioning the Suzuki Swift Hybrid as a practical Mother’s Day purchase as households continue to watch fuel and living costs closely. Developed with independent creative agency...
![[Campaign] Honda AU x Prelude 2026](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Honda-AU-x-Prelude-2026.jpg)
Melbourne, Australia – Honda has relaunched the Honda Prelude in Australia, pairing its return with a campaign steeped in 1990s nostalgia—a period when the brand held a firmer grip on car culture across the region. The model, now reintroduced as a hybrid, marks one of Honda’s most prominent product pushes...
![[Campaign] Suncorp x Leo AU](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Suncorp-x-Leo-AU.jpg)
Sydney, Australia – In Australia’s sunburnt north, where cyclone warnings can arrive as quickly as a beach forecast, Suncorp is reframing how resilience is sold. The insurer has launched “Resilience Never Rests,” a new brand platform developed with Leo Australia, positioning preparedness not as a seasonal...
![[Launch] Emotive Production](https://marketech-apac.com/wp-content/uploads/2026/04/Launch-Emotive-Production.jpg)
Sydney, Australia – Emotive has launched Emotive Productions, a new in-house production arm designed to integrate creative development and execution within a single workflow. Announced in Sydney, the move formalises a model the agency has developed over the past decade, where ideas and production are...
![[Appointment] The Social CLIQ x Isabella](https://marketech-apac.com/wp-content/uploads/2026/04/Appointment-The-Social-CLIQ-x-Isabella.jpg)
Melbourne, Australia – The Social CliQ has integrated its sister division, The Content CliQ, consolidating its social, content, and influencer capabilities under a single structure as it continues to expand its client base. The move, announced in Melbourne, coincides with the appointment of Isabella...
The platform also offers an open API that allows JB Hi-Fi to integrate the system with its existing retail systems and technology partners while maintaining control over its network.
The appointment reflects the company’s efforts to support client growth as marketing becomes increasingly shaped by first-party data, addressable media, and AI-powered optimisation.
The move comes as marketers increasingly shift both consumer engagement strategies and marketing budgets toward social platforms, prioritising speed, relevance, and high-volume content production.
