SPC Global hands creative agency mandate to Akcelo

Australia – Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global. In this appointment, Akcelo will lead the strategy, creative, and design for SPC Global’s key brand portfolio, including SPC, Goulburn, and Ardmona. This mandate follows on from Akcelo’s work...

News Corp Australia forges new deal with Outbrain to enhance digital content experience

Sydney, Australia – News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties. News Corp Australia will leverage Outbrain’s Smartlogic, an AI-powered recommendation technology, to improve the online content discovery experience and how audiences explore...

The Mars Agency expands ANZ operations, acquires brand activation agency The IN Group

New Zealand – Global commerce marketing company The Mars Agency has officially acquired New Zealand-based brand activation agency The IN Group, broadening its operations in experiential marketing across the ANZ region. The IN Group provides a home base for client activation, creating and executing brand experiences that satisfy customers and...

Pepsi Max’s cheeky new campaign reminds drinkers to never settle for OK

Australia – Pepsi Max has launched a new campaign, highlighting a design flaw that's been hiding in plain sight in the name of the brand's biggest competitor, reminding Aussies that food tastes better with Pepsi Max. The cheeky OOH-driven campaign, conceptualised by Special, lets drinkers of the competitor’s product know...

Brand Metrics, Paramount ANZ form partnership to introduce brand life measurement technology

Australia – Brand Metrics, a global technology company that specialises in digital advertising for publishers and broadcasters, has announced a collaboration with Paramount ANZ. The partnership aims to introduce brand lift measurement technology on a large scale, meeting the demands of a rapidly changing media landscape. Paramount ANZ has chosen...

MBCS announces two new strategic promotions to improve its leadership and strategic capabilities

Australia – Mediabrands Content Studio (MBCS) in Australia, has strengthened its leadership and strategic capabilities by promoting Toby Maclachlan to head of strategy & product and hiring Trent Peppercorn to the newly established position of head of Melbourne. The newly-designated posts take immediate effect. Maclachlan, in his new role at...

LEGO appoints Justine McKenny as senior director, head of marketing for ANZ

Sydney, Australia – The LEGO Group has announced its renewed marketing leadership in Australia & New Zealand, with the appointment of Justine McKenny as its new senior director, head of marketing. In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia...

Krispy Kreme appoints Slingshot to lead media duties across Australia

Sydney, Australia – Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia. Slingshot will manage the media strategy, planning, and buying for Krispy Kreme Australia. The independent Sydney-based agency will also be working on the brand’s biggest campaigns in the year ahead....

Australian toy maker Moose Toys teams up with MrBeast to launch new merch brand lineup

Australia – Moose Toys, an Australian toy maker, has announced a partnership with popular YouTuber MrBeast to co-create an entirely new brand, and is slated for launch on the fall of this year. Jimmy Donaldson, who goes by the name of MrBeast, is the most subscribed YouTube creator worldwide and...

Digital consultancy G Squared unveils community management, social surveillance firm Burrow

Sydney, Australia – G Squared, a digital consultancy, has recently launched Burrow, a specialist 24/7 community management and social surveillance firm. Burrow will work with firms, managing their social media platforms and tackling online brand threats through continual monitoring. Thirty community managers will work from G Squared's Sydney command centre...