Singapore – Cannes Lions, the globally-recognised festival celebrating the best creative communications, advertising, and marketing campaigns around the world; has recently concluded following a four-day run from June 18 to 21. It is worth noting that during this year’s event, Ogilvy Singapore has been named the Agency of the Year for the “Good” category, with Revolver from Australia receiving a Palme d’Or special award. Globally, Cannes Lions named WPP, Omnicom, and Interpublic Group as creative companies of the year. Meanwhile, Ogilvy, Publicis Worldwide, and DDB Worldwide are named Network of The Year. Lastly, Coca-Cola, Heineken, and Apple are named as Creative Brands of the Year.
Without furtherado, these are the winning campaigns from brands and agencies within Asia-Pacific:
CLASSIC
Audio & Radio
- “Dew Battle” (Mountain Dew, BBDO Guerrero): Bronze > Sound Design
- “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Social Behaviour & Cultural Insight
- “Touch” (Mastercard, Howatson+Company): Bronze > Corporate Purpose & Social Responsibility
Film
- “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Grand Prix > Local Brand
- “What The Fast” (Krungsri First Choice, Leo Burnett): Gold > Microfilm
- “Sammakorn Not Sanpakorn” (Sammakorn, Choojai & Friends): Gold > Use of Humour
- “Summer” (Grab Philippines, GIGIL): Silver > Viral Film
- “As Close You Can Get – Concert” (PRISM+, MullenLowe Singapore): Bronze > Consumer Goods
- “The Boxer (Colgate, Soho Square Bangkok): Bronze > Consumer Goods
- “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Bronze > Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Bronze > Viral Film
- “Go For Launch” (CP Chicken, Wolf BKK): Bronze > Challenger Brand
- “Under My Skin” (Thai Life Insurance, Ogilvy): Bronze > Social Behaviour & Cultural Insight
- “Not Very Sweet” (Delight, Ogilvy): Bronze > Use of Humour
- “Sabina Braless” (Sabina, Sour Bangkok): Bronze > Use of Humour
Outdoor
- “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Grand Prix > Corporate Purpose & Social Responsibility
- “Taj Mahal Megh Santoor” (Unilever, Ogilvy): Silver > Special Build
- “Heineken Heidden in Plain Sight” (Heineken Malaysia, Leo Burnett): Bronze > Transit
- “Lost in Time” (Jian Ai Elderly Charity Center, Dentsu Creative): Bronze > Transit
- “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Standard Sites
- “Laundromatch” (Heineken, LePub): Bronze > Ambient Outdoor
- “Penguin Soap Opera” (Orix Aquarium, Dentsu Inc.): Bronze > Local Brand
- “Different.” (Samsung, DDB New Zealand): Bronze > Challenger Brand
Print & Publishing
- “10 VS 10” (Dove, Ogilvy Sydney): Bronze > Corporate Purpose & Social Responsibility
CRAFT
Design
- “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Promotional Item Design
- “The Cardboard Cake” (Wholegreen Bakery, The Hallway): Bronze > Special Editions & Bespoke Items
- “Edible Literature” (Kameya Yoshinaga, VML Ogilvy Japan): Bronze > Special Editions & Promotional Packaging
- “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Special Editions & Promotional Packaging
Digital Craft
- “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Silver > Real-Time Contextual Content
- “Days of Hirayama Perfect Days – Website” (Perfecy Days, Dentsu Inc.): Bronze > UX & Journey Design
Film Craft
- “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Use of Original Music
- “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Silver > Editing
- “The Boxer (Colgate, Soho Square Bangkok): Silver > Editing
- “Jindal Steel – The Steel of India (Jindal Steel and Power, Early Man Film Pvt Ltd): Bronze > Direction
Industry Craft
- “Reach for the Summit – A” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
- “Reach for the Summit – B” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
- “Reach for the Summit – C” (Kanazawa High School Sumo Tournament, Dentsu Inc.): Silver > Art Direction: Print & Publishing
- “Departures to Countless Futures” (The Hoshi Awards, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
- “It Works.” (Ad Museum Tokyo, Dentsu Inc.): Bronze > Illustration: Brand & Communications Design
- “Magnificent” (Yotkan Ancient City in Xinjiang, China; The Nine): Bronze > Photography: Brand & Communications Design
ENGAGEMENT
Creative Data
- “Turf Finder” (Gatorade, Leo Burnett): Gold > Data-Enhanced Creativity
Direct
- “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Gold > Corporate Purpose & Social Responsibility
- “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
- “Hear My Last Watch” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Bronze > Not-for-Profit / Charity / Government
- “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Small-Scale Media
- “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Bronze > Use of Print/Outdoor
- “Meowzer” (Whiskas, Colenso BBDO): Bronze > Use of Digital Platforms
Media
- “This Is An IKEA Store” (IKEA, Ogilvy Philippines): Silver > Single-Market Campaign
- “Ad-Ons” (McDonald’s, DDB New Zealand): Bronze > Use of Outdoor
- “Shot on iPhone: Little Garlic” (Apple, OMD): Bronze > Media Execution
PR
- “Lulumelon Eoss” (HDFC Bank, FCB Kinnect): Silver > Use of Events & Stunts
- “Transition Body Lotion” (Unilever, Ogilvy): Bronze > Social Behaviour & Cultural Insight
Social & Influencer
- “No Smiles” (McDonald’s, TBWA\HAKUHODO): Gold > Single-Market Campaign
ENTERTAINMENT
Entertainment
- “Shot on iPhone: Little Garlic” (Apple, TBWA\Media Arts Lab Shanghai): Silver > Fiction Film: 5-30 minutes
- “Play It Safe” (Sydney Opera House, The Monkeys | Accenture Song): Silver > Social Behaviour & Cultural Insight
- “Erase Valentine’s Day” (Mondelez International, Ogilvy): Bronze > 360 Integrated Brand Experience
- “Shot on iPhone: Midnight” (Apple, TBWA\Media Arts Lab Tokyo): Bronze > Social Behaviour & Cultural Insight
Entertainment Lions for Gaming
- “Play Has No Limits ft. KING GNU” (Playstation, Six Inc.): Bronze > Audio-Visual Content
Entertainment Lions for Music
- “Video Vinyl” (Coca-Cola, Ogilvy): Bronze > Brand Partnerships, Sponsorships & Collaborations
- “No Smiles” (McDonald’s, TBWA\HAKUHODO): Bronze > Partnerships with Music Talent
Entertainment Lions for Sports
- “‘Til It’s Done” (Football Australia, Ogilvy Australia): Bronze > Brand Storytelling
- “Turf Finder” (Gatorade, Leo Burnett): Bronze > Sports Live Experience
EXPERIENCE
Brand Experience & Activation
- “The Greenprint” (Volkswagen NZ, DDB New Zealand): Silver > Automotive
- “The Original Mouthful” (McDonald’s, DDB Sydney): Silver > Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Silver > Social Behaviour & Cultural Insight
- “Correct The Internet” (Team Heroine, DDB New Zealand): Silver > Corporate Purpose & Social Responsibility
- “Fitchix” (Honest Eggs Co., VML): Bronze > Customer Acquisition & Retention
- “Climate Doctor’s Certificate” (School Strike 4 Climate, CHEP Network): Bronze > Guerrilla Marketing & Stunts
Creative Business Transformation
- “Adoptable. By Pedigree” (Pedigree, Colenso BBDO): Silver > Brand Purpose & Impact
Creative Commerce
- “Your 2nd Favorite Beer” (Matilda Bay, Howatson+Company): Bronze > Brand Strategy
Innovation
- “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Grand Prix > Early-Stage Technology
GOOD
Glass: The Lion for Change
- “Transition Body Lotion” (Unilever, Ogilvy): Grand Prix
- “Project Farm Equal” (Lay’s, Leo Burnett): Silver
Sustainable Development Goals
- “Kiki, Virtual Human Interpreter” (NHK Enterprises & NHK Global Media Services, Media.Monks): Bronze > Good Health and Well-being
- “Dabba Savings Account” (Esaf Small Finance Bank, McCann): Bronze > Gender Equality
- “Drops of Joy” (Lay’s, Leo Burnett): Bronze > Responsible Consumption and Production
HEALTH
Health & Wellness
- “Fit My Feet” (Buckaroo Footwear, McCann): Gold > OTC Products
- “Paper Organs” (Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center, Leo Burnett): Gold > Fundraising & Advocacy
- “The Impossible Choice” (St. Jude India Childcare Centres, Ogilvy): Bronze > Fundraising & Advocacy
- “Fitchix” (Honest Eggs Co., VML): Bronze > Animal Health
- “Fit My Feet” (Buckaroo Footwear, McCann): Bronze > OTC Products
Pharma
- “Voice 2 Diabetes” (KVI Brand Fund Inc., Klick Health): Gold > Innovative Use of Technology: Patient or Healthcare Professional
STRATEGY
Creative Effectiveness
- “Oreo #BringBack2011” (Oreo, Leo Burnett): Silver > Single Market
- “The Last Performance” (Partners Life, Special New Zealand): Bronze > Collaboration
- “Fitchix” (Honest Eggs Co., VML): Bronze > Challenger Brand
Creative Strategy
- “Let Her Grow” (Dove, Edelman): Silver > Consumer Goods
- “Fitchix” (Honest Eggs Co., VML): Silver > Challenger Brand Strategy
- “Fitchix” (Honest Eggs Co., VML): Bronze > Market Disruption
- “Vi Human Network Testing Network” (Vodafone India, Ogilvy): Bronze > Market Disruption
Cannes Lions has also announced the 2024 Young Lions winners, where young professionals have the opportunity to showcase their talent and achievements. The APAC winners are as follows:
- “Who is the successful man?” (Gold, Media)
- Jiayu Cao, Business Development Manager, Havas Creative China, Mainland China
- Linghui Dai, Senior Copywriter, Havas Creative China, Mainland China
- #SpreadSpoiledGuys (Silver, Media)
- Seri Morikawa, Copywriter, Hakuhodo Inc, Japan
- Hinako Kawai, Designer, Hakuhodo Inc, Japan
- #Sidekick: New Face of Success (Bronze, Media)
- Sujin Lim, Art Director, Cheil Worldwide, South Korea
- Tae-yul Ko, Art Director, Cheil Worldwide, South Korea
- I Do Give A F*** (Gold, Marketers)
- Praptee Sharma, Manager – Product Marketing, Jio Platforms Limited, India
- Roshni Govind Iyengar, Manager – Strategic Initiatives, Jio Platforms Limited, India
- Lunch (Tax) Break (Gold, PR)
- Ginola Tan, Copywriter, GOVT Singapore, Singapore
- Tan Yuan Ling, Art Director, GOVT Singapore, Singapore
