Kuala Lumpur, Malaysia – Local fintech BigPay has launched its newest Raya-centric campaign which invites viewers to embrace the festive season amidst feeling that the tradition is ‘just a cycle’.
The ad follows the protagonist Aliya, played by Bunga as a teenager who dreads Hari Raya and the traditions associated with it – the family portraits, the praying, the eating, visiting relatives, and a strange neighbour, Mak Dodol. Throughout the ad, it shows the growth journey of learning how to embrace Raya after being stuck in a never-ending loop of the first day of Raya.
For Chris Manguera, chief marketing officer at BigPay, this year’s Hari Raya Aidilfitri will be especially meaningful for those celebrating since the easing of restrictions and the return of a sense of normalcy. He added that they are excited for their Muslim brothers and sisters to celebrate to the fullest, and with BigPay’s features, it will be a much added convenience during this period.
“The team is incredibly proud to finally unveil this short film that took hard work to bring to life. With this short film we wanted to portray a perspective less-commonly shown, one that showcases the different emotions and experiences when it comes to celebrating Raya. We understand that this year’s Raya celebration is a special one. We are so excited to see families finally being able to spend time together after a long while,” Manguera said.
He added, “With that, we’ve also been working hard to ensure that we continue to create a brand and a product that supports our users across all walks of life that allows them to enjoy different moments as we help try to make things simpler, better for everyone.”
BigPay’s short film is available on BigPay’s Facebook and YouTube and Instagram page starting 27 April.
