Tag: TBWA
Hong Kong – Following its recent acquisition of IPG, Omnicom Advertising has unveiled a revamped agency portfolio and leadership team in Hong Kong, aligning with a broader global organisational restructure. With the global retirement of the DDB brand, Omnicom will relaunch BBDO in Hong Kong, making it...
With the current advertising landscape more equipped by technology and AI advancements, no border is prohibited to be crossed—even the ones formerly divided by screens. In the concept of online-to-offline advertisements, a single digital engagement can drive an offline transaction, one that sends a customer...
Brands and influencers from Hong Kong are redefining the country’s identity in the new ‘Hong Kong Never Normal’ campaign.
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