Teddy Cambosa
The new ANZ creative line up is part of an orchestrated creative restructure to reinvent Droga5’s worldwide offering and reposition the expanding global network for its new phase of growth and ambition under Droga5 Global CEO Mark Green.
Inspired by the personal journey of MAG Group Managing Director, Datuk Captain Izham Ismail, ‘Selagi Ada Hormat’ (translated: Where Respect Lives On) delivers a powerful message of unity, respect, and inclusivity – values central to the Malaysian identity.
Inspired by Malaysians’ unwavering love for sambal pedas and the excitement surrounding Ramadan-Raya content, the campaign bucked the trend of emotional, long winded narratives, and instead took a fresh, fast-paced approach in delivering engaging, high-impact content that gets straight to the point.
In the Philippines, companies have fully embraced this tradition, rolling out clever and amusing April Fools’ campaigns. Here are some of the most creative and entertaining ones we spotted this year.
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
This strategic move marks a significant step in elevating Havas Red Philippines’ position, delivering dynamic solutions, and fostering meaningful connections for clients.
The revised framework will introduce new requirements for finfluencers who independently promote capital market products and services without being engaged as marketing agents by an advertiser.
These pre-selected networks across Small Format, Rail, and Large Format, enable advertisers to lower emissions by 31-53 percent compared to the Scope3 digital Out-of-Home benchmark.
Their Reverse Osmosis Water Stations feature Aquaporin Inside™ water purification technology, a technology tested in collaboration with NASA and ESA for aerospace applications.
The strategic hire will strengthen the company’s presence as Wasserman has been operating and bringing global clients to market since 2006, servicing partners in both Australia and New Zealand across marketing and live events, talent representation and sales.
