Marketing
BMF nabs Tennis Australia’s creative mandate
As part of the new partnership, BMF will lead Tennis Australia’s marketing strategy and creative for key sporting events.
May 9, 2023
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Maureen Basa
Marketing
PUMA India taps Havas Media Group to handle its media mandate
Under the partnership, Havas Media Group India will be identifying, designing, and executing strategic media engagements for PUMA.
May 5, 2023
Marketing
Minute Maid launches first global rebrand, unveils fresher look
Minute Maid’s first global marketing campaign will feature the new look alongside messaging that invites consumers to ‘slow down and refresh’.
May 5, 2023
Marketing
L’Oréal Paris hands digital creative media mandate to Tonic Worldwide
L’Oréal partnered with Tonic Worldwide to grow its business by optimising consumer journeys across various e-tailer platforms.
May 5, 2023
Marketing
Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Michelle Klein will be leading Insurance Australia Group’s newly formed customer experience and marketing division.
May 4, 2023
Marketing
Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Redhill’s collaborations with PR Wire and ACG will enable the agency to strengthen its market presence and capabilities in Sri Lanka.
May 4, 2023
Marketing
Cathay Pacific showcases Hong Kongers’ unique love for keepsaking in new campaign
Cathay Pacific’s ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
May 4, 2023
Technology
Gus Quiroga joins Sitecore as area vice president for Australia
Gus Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia.
May 4, 2023
Technology
UnionBank to provide open digital ecosystem via industry-first Open Finance Innovation Hub
UnionBank’s Open Finance Innovation Hub will provide a platform to create cutting-edge solutions that will drive progress in the fintech industry.
May 3, 2023
Marketing
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Waken Mouthcare’s six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
May 3, 2023