Marketing
Moving Walls’ LMX, Mizet partner with Pyxis to launch retail DOOH screen network
LMX, Mizet, and Pyxis’ partnership also aim to launch a new network of Out-of-Home (OOH) place-based screens in the Middle East.
February 15, 2023
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Maureen Basa
Marketing
WE Communications bolsters leadership roster in SG with two new appointments
Lee brings with him his experience in strategic communications while Ong will lead its integrated marketing, digital, and data capabilities.
February 14, 2023
Marketing
AirAsia taps This is Flow to handle marketing, media planning in ANZ
This is Flow will work with AirAsia across a full suite of marketing services, including media planning and buying in ANZ.
February 14, 2023
Marketing
Perth Airport extends partnership with JCDecaux, to upgrade digital assets
The extended contract with JCDecaux will see new and upgraded digital assets and programmatic trading across Perth Airport’s digital inventory.
February 13, 2023
Marketing
Swisse Wellness taps The Inspired Unemployed for vitamin gummies campaign
Matt Ford and Jack Steele worked with Swisse Wellness to co-design fashion garments for its ‘Functional, Fun’ Gummies via Traffik Melbourne.
February 10, 2023
Marketing
Ramadan 2023: Indonesian consumers looking to spend more increases by 4%, says report
According to InMobi’s report, 60% of respondents plan to spend at least IDR 3 million for Ramadan this year.
February 10, 2023
Platforms
Initiative calls on industry ‘Nostra-AD-amuses’ to place their bets as it brings back Super Bowl ad betting competition
Punters with the highest cumulative score will earn Initiative’s official ‘Marketing-Multi Super Bowl Ring’ and industry ‘bragging rights’.
February 9, 2023
Marketing
Visa makes two new senior appointments in APAC
Clark will support Visa APAC’s regional and global initiatives while Karpin will be handling its business operations and go-to-market plans.
February 9, 2023
Marketing
Flipkart names 22feet Tribal Worldwide as digital agency of record
Under the partnership, 22feet Tribal Worldwide will be helping Flipkart drive business growth through creativity.
February 8, 2023
Marketing
M&C Saatchi’s CEO Justin Graham to expand role as global head of advertising network
Justin Graham will be responsible for defining and leading a unified global advertising proposition for M&C Saatchi.
February 8, 2023