Marketing
RHB Bank emphasises dedication to service in new brand campaign
RHB Bank’s campaign is a short film inspired by the true story of two RHB staff who travelled 140 kilometres to help a bedridden customer.
December 15, 2022
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Maureen Basa
Marketing
Four of five travellers in Asia are anxious over travelling in 2023: study
Klook’s new study unveiled that 77% of travellers in Asia feel anxious about travelling next year because of the looming global recession.
December 14, 2022
Marketing
DBS, POSB most ‘considered’ banking brands by SG consumers
Local banks DBS and POSB topped YouGov’s Bank and Payment Brand Rankings 2022 in Singapore while Paypal and Revolut were the most improved brands.
December 14, 2022
Marketing
Vietnam e-retailer Greenoly partners with Beautizon
Greenoly will be a key online retail platform for Beautizon’s brands and products while Blueseed Group will handle its marketing efforts.
December 13, 2022
Marketing
VMLY&R India names Saurabh Saksena as CEO
As the new CEO of VMLY&R India, Saurabh Saksena will be driving the integration of the agency’s capabilities across the country.
December 13, 2022
Marketing
AIA NZ taps Bastion Shine as creative marketing partner
As its marketing and communications agency, Bastion Shine will help AIA maintain its industry position as New Zealand’s leading life insurer.
December 12, 2022
Marketing
Fujitsu appoints Jezmynn Koh-Turner as head of marketing for APAC
In her new role, Jezmynn Koh-Turner will be supporting Fujitsu’s regional business strategy and building the Fujitsu Uvance brand.
December 12, 2022
Main Feature
What’s NEXT 2023 Interview: Giving creative freedom to influencers could actually ‘surprise’ marketers
The inaugural episode of the interview series features Aaron Brooks of Vamp and Pauline Linton of Adobe sharing their insights on influencer marketing.
December 6, 2022
Platforms
airasia to offer flight subscription ‘SUPER+’ to travellers outside Asia
airasia’s SUPER+ will be offering Lite and Premium flight subscription plans, enabling travellers to fly further and enjoy more perks.
December 6, 2022
Marketing
Domino’s makes an ‘apology’ video in humorous new campaign, teases new savings innovation launch
Domino’s campaign with It’s Friday will see the launch of a new money-saving tech to make it easier for customers to save and redeem deals.
December 5, 2022