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This is how Filipinos make extra-special moments with their moms on Mother’s Day, according to GrabAds
Platforms

This is how Filipinos make extra-special moments with their moms on Mother’s Day, according to GrabAds

The GrabAds SEA Mother’s Day Insights Report 2023 gives brands and consumers a picture of how Grab empowers users to create special Mother’s Day celebrations.

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May 12, 2023
Adobe integrates Firefly to experimental conversational AI service Google Bard
Technology

Adobe integrates Firefly to experimental conversational AI service Google Bard

Adobe Firefly will become the premier generative AI partner for Google Bard, powering and highlighting text-to-image capabilities.

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May 11, 2023
Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Marketing

Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day

Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol’s film highlights the journey of new parents as they navigate the challenges of parenthood.

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May 11, 2023
Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Marketing

Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale

Godrej Interio’s ‘Summer Carnival’ campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.

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May 11, 2023
Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion
Technology

Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion

Following exponential growth, Engaging.io has appointed advertising and marketing pioneer Miles Joyce as its first non-executive chair.

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May 11, 2023
Tremor International to offer green media products on CTV via partnership with Scope3
Technology

Tremor International to offer green media products on CTV via partnership with Scope3

Through Unruly, Tremor International’s SSP, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video, and CTV.

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May 10, 2023
Cartelux appoints ex-Google Mathew Pretel as head of product
Technology

Cartelux appoints ex-Google Mathew Pretel as head of product

Google’s previous advertising solutions architect Mathew Pretel joins Cartelux to support the company’s next growth phase.

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May 10, 2023
Enigma names Matt Dawe as creative director to bolster creative offering
Marketing

Enigma names Matt Dawe as creative director to bolster creative offering

Matt Dawe joined Enigma in 2012 as a copywriter and has been an integral part of driving Enigma’s creative output across all disciplines.

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May 10, 2023
Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines
Marketing

Around 7 of 10 ad talents seek alternative employment regardless of job satisfaction: 4AS Philippines

The 2022 Happiness Study was commissioned by the 4As to determine the happiness levels and sentiments of talents in the advertising industry.

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May 9, 2023
Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality
Marketing

Ariel’s latest stint for #ShareTheLoad campaign gathers house staff to learn more on household inequality

The live survey showed that 95% of house helps observed that couples are happier when the husband takes interest with household chores.

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May 9, 2023
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