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GrowthOps Asia elevates creative, performance teams
Marketing

GrowthOps Asia elevates creative, performance teams

Together, these strengthened teams underscore the company’s commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.

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August 21, 2024
Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Marketing

Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice

In his expanded mandate, Narayan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. 

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August 21, 2024
Gushcloud boosts senior leadership to strengthen its Philippine unit
Marketing

Gushcloud boosts senior leadership to strengthen its Philippine unit

Two of them are focused full-time on the Philippine operations and its performance alongside other Southeast Asia offices, while the other two also have duties for Gushcloud’s global network. 

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August 21, 2024
Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot
Marketing

Coffee brand Bask Bear taps TBWA\Kuala Lumpur on daring endeavour to unveil new rebrand, mascot

The rebrand was designed to reinforce the flavour and delight experienced in every bite and sip. Bask Bear needed a distinctive character to convey this message to the masses. And so, Brader BLE was born, drawing inspiration from the brand’s existing logo featuring the Malayan Sun Bear. 

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August 20, 2024
DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign
Marketing

DBS encourages people to believe in themselves with newly-launched ‘Trust Your Spark’ campaign

By visualising their future self, DBS hopes to ignite inner sparks, especially for youth, and motivate people to pursue their passions. 

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August 20, 2024
We Are Social Singapore launches community for creators ‘vector’
Marketing

We Are Social Singapore launches community for creators ‘vector’

Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about. 

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August 20, 2024
TikTok Shop, L’Oreal team up to empower beauty entrepreneurs in PH
Marketing

TikTok Shop, L’Oreal team up to empower beauty entrepreneurs in PH

Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.

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August 19, 2024
Bank Negara Malaysia imposes monetary penalties to CIMB, Maybank over unplanned downtimes
Marketing

Bank Negara Malaysia imposes monetary penalties to CIMB, Maybank over unplanned downtimes

Maybank paid a total of RM4,320,000 for the fine imposed, while CIMB paid a total of RM760,000 in fines. 

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August 19, 2024
ABC News unveils refreshed brand design, iconic news theme to return
Marketing

ABC News unveils refreshed brand design, iconic news theme to return

A redesign led by ABC in-house creative teams has created a brighter and more varied audience experience, with an expanded colour palette and a wider range of typefaces creating a more modern and engaging experience for audiences. 

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August 19, 2024
McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities
Marketing

McCann Worldgroup SEA launches content studios arm, to expand on social and influencer capabilities

Operating out of both Singapore and Bangkok, McCann Content Studios will house the network’s social, editorial and influencer strategy capabilities; social creative ideation and content creation; in-house end-to-end production and post-production, social audience and connection strategies and activation; influencer content co-creation and production; and performance measurement and optimisation. 

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August 19, 2024
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