MARKETECH APAC
From becoming your personal assistant to the evolution of generated content and the emergence of artificial general intelligence (AGI), these are the next big trends in AI we can expect to see over the coming year and beyond.
For our latest case study, we delve into how the Hong Kong Broadband Network (HKBN) tapped Sleekflow, an AI-powered omnichannel conversation suite, as its official WhatsApp Business API provider to power its WhatsApp business channels for better customer engagement and experience for users.
This case study delves into IG’s challenges and its strategies to solve them with its partnership with Yahoo as it leveraged technology and identity solutions to reach niche users
2025 has the potential to be an incredible year for marketers who understand the potential of AI, and how to use the technology effectively. However, they need to remember that AI is not a magic wand. It requires thoughtful planning, robust data infrastructure and ethical considerations.
In many other countries, we’ve seen a sizable shift in ad dollars from linear to Connected TV. But here, in a predominantly mobile-first region, we also expect to see it flow from social and digital video, setting a bold new course for digital advertising in Southeast Asia.
Technological progress has made collecting data on individual shoppers and targeting them much more straightforward. But, until very recently, there were limits on how far personalisation could be taken.
The key to success lies in embracing an agile, data-driven approach that prioritises real-time insights and responsiveness.
The prospect of saving on licensing costs is attractive to businesses and this is often reflected by technology decision makers when they look to deploy.
But what exactly should e-commerce-focused marketers be looking for? In essence, the ability to forensically delve into context is what will separate the best from the rest.
The Asia Pacific market is witnessing a significant shift in consumer behaviour, with the rise of Direct-to-Consumer (DTC) brands becoming a major disruptor in the retail landscape.
