MARKETECH APAC
As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked.
Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.
While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value.
This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen – Australia), and Susan Hill (Vice President, People at Amperity).
How can MSMEs balance digitalisation with meeting customer needs without becoming overwhelmed? The key lies in understanding their customers’ unique shopping journeys and enhancing their experience incrementally with targeted digital solutions.
But a successful fractional executive marketing hire needs a strategic approach. We spoke to several marketing experts, most of whom are fractional themselves, working in Asia-Pacific, to share their insights on how businesses can leverage this model of work, its benefits and the expectations that go along with it.
This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.
In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.
The problem is not only technical—it’s strategic. Compounding the technical challenges is also a lack of expertise. This is evident given that recent data shows that nearly 70% of CMOs in APAC are not fully equipped to maximise martech investments.
This case study delves into how Ledvance collaborates with Rewardz, a leading digital rewards and recognition solution provider, to secure and motivate loyal channel partners, safeguarding its company’s growth in the industry.
