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What's NEXT in Marketing: Navigating the ROI illusion--and why the last click lies to you.
Marketing

What’s NEXT in Marketing: Navigating the ROI illusion—and why the last click lies to you

Likewise, marketing ROI isn’t the product of one click. It’s collaborative. It’s cumulative. And it deserves to be measured that way.

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May 19, 2025
Marketing

Content creation on steroids: How Club Med scaled production, maintained brand consistency, and boosted efficiency across 11 markets

Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at

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May 14, 2025
What's NEXT in Marketing: Why nano creators are leading the next wave in influencer marketing
Marketing

What’s NEXT in Marketing: Why nano creators are leading the next wave in influencer marketing

As traditional advertising effectiveness declined, brands realised that audiences respond better to recommendations from people they trust rather than advertisements. Influencer marketing filled this gap by providing authenticity that traditional marketing often lacked. 

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April 28, 2025
What's NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age
Marketing

What’s NEXT in Marketing: Trust isn’t a tactic—it’s the ultimate differentiator in the digital age

Marketers play a pivotal role in earning and maintaining that trust—not through louder ads or flashier campaigns, but by creating intentional interactions that demonstrate value and authenticity.

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March 7, 2025
Here's how marketers in Southeast Asia should adopt AI in retail
Technology

Here’s how marketers in Southeast Asia should adopt AI in retail

While affordable AI technologies and the appetite to harness them exist among retailers, there is a key challenge that is often absent from the frantic discourse found online or in the press: determining specific use cases that add value. 

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March 6, 2025
Martech and adtech leaders call on fostering inclusivity on IWD 2025
Marketing

Martech and adtech leaders call on fostering inclusivity on IWD 2025

This year, three leaders in the tech space are reinforcing the importance of accelerating action for gender equality in the sector: Caitlin Stephens (Head of HR at Eagle Eye), Rebecca Taylor (Senior Sales Manager Nexxen – Australia), and Susan Hill (Vice President, People at Amperity). 

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March 5, 2025
What's NEXT in Marketing: Here's why going digital is vital for MSMEs to earn customer trust online
SME

What’s NEXT in Marketing: Here’s why going digital is vital for MSMEs to earn customer trust online

How can MSMEs balance digitalisation with meeting customer needs without becoming overwhelmed? The key lies in understanding their customers’ unique shopping journeys and enhancing their experience incrementally with targeted digital solutions.

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March 5, 2025
Ready to hire a fractional CMO? Here’s what you need to know
Marketing

Ready to hire a fractional CMO? Here’s what you need to know

But a successful fractional executive marketing hire needs a strategic approach. We spoke to several marketing experts, most of whom are fractional themselves, working in Asia-Pacific, to share their insights on how businesses can leverage this model of work, its benefits and the expectations that go along with it.     

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February 14, 2025
Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets
Marketing

Dodging geopolitical challenges: How Kaspersky Lab increased its SEA, Greater China revenue following issues in Western markets

This case study discusses how Kaspersky navigated this landscape, increasing revenue and enhancing brand awareness amidst rebranding as it partnered with digital marketing agency JOLT Digital.

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February 4, 2025
Samsung on launching context-driven programmatic advertising for enhanced targeted results
Marketing

Samsung on launching context-driven programmatic advertising for enhanced targeted results

In this case study, we explore how Samsung and Mindshare Indonesia sought cookieless solutions via Integral Ad Science’s (IAS) Context Control Targeting product to propel Samsung’s programmatic campaign goals while prioritising budget efficiency.

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February 3, 2025
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