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Technology

Market research firm Ipsos unveils new range of solutions for QSR brands

This is an integral part of the company’s larger suite of innovative products to help clients boost their confidence and take opportunities in bringing products and services to the market.

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March 30, 2023
Marketing

HCF unveils new brand platform to entice customers with a free gift they will get after signing up online

This new brand platform is created in collaboration with creative agency Clemenger BBDO.

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March 29, 2023
Marketing

Havas Media promotes Kevin Fernandes as it restructures partnerships team

In his new role, Fernandes will be responsible for leading the newly merged team to develop integrated thinking across all channels.

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March 29, 2023
Marketing

This ad by an Indonesian skincare brand shows it’s possible to calm an angry skin cell

The 90-second quirky ad is made in collaboration with advertising agency TJT Creative Lab.

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March 28, 2023
Marketing

DDB Mudra appoints Saad Khan to lead business and strategy for West region

He previously worked as chief strategy officer at agency FCB Ulka, where he oversaw strategies in Mumbai and Bengaluru.

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March 28, 2023
Main Feature

What’s NEXT 2023 Conference: Carousell Media Group’s managing director sheds light on what’s next in retail media this 2023

On Day 2 of the Conference What’s NEXT 2023: Marketing in Asia Pacific, Carousell Media Group’s JJ Eastwood enlightens us on why retail media is considered as ‘third big wave’ of digital advertising.

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March 27, 2023
Technology

PubMatic ties with Proximic to provide ID-less targeting solutions for media buyers

The integration will allow PubMatic’s clients to maximise new targeting options to reach key audiences in premium, brand-safe environments across desktop, mobile, and connected TV.

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March 24, 2023
Technology

InMobi taps Aditya Varadarajan as regional head of the newly expanded Microsoft business in SEA

His remit also includes helping brands and agencies maximise impact from the multitude of Microsoft advertising products and solutions.

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March 23, 2023
Marketing

Initiative retains media account of distillery company Pernod Ricard

After a hotly contested pitch, the media agency has retained its media account for Pernod Ricard Australia and New Zealand.

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March 23, 2023
Marketing

Ex-McCann Emily Chang joins Wunderman Thompson as CEO of West Coast region

Prior to joining Wunderman Thompson, Emily Chang also held the CEO position at McCann Worldgroup in China.

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March 22, 2023
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