Fatima Baduria
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
Dentsu Creative Vietnam has launched a new campaign for Carl Zeiss Vietnam Ltd.’s new laser vision correction (LVC) technology.
L’Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport.
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS).
The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International.
The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders.
Creative agency TBWA Hong Kong has named Ida Mak as its new general manager.
Restaurant chain Bar BQ Plaza has launched its ‘Sad Kama-Chan’ campaign with advertising agency Grey Thailand to spark smiles among its customers.
