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Marketing

Agency Leadership Decoded: Cheil Indonesia’s Joo Hwan Kim on creating connected experiences through cultural insight and integrated capabilities

Creating brand impact in Indonesia isn’t just about being bold—it’s about being in sync. Sync with shifting cultural signals, digital behaviours, and the pace at

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June 11, 2025
Marketing

Bandhan Mutual Fund highlights lifestyle liberation in new campaign by Grey India

India – Bandhan Mutual Fund, in partnership with Grey India, has launched the second phase of its ‘Salary Wala Plan’ campaign, focusing on themes of

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June 9, 2025
Marketing

New Apple China ads use humor to spotlight iPhone privacy features

China – Apple China, in collaboration with TBWA\Media Arts Lab Shanghai, has launched a new privacy campaign bringing back comedian Yue Yun Peng for a

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June 5, 2025
Marketing

Paramount drops WPP Media in cost-cutting move linked to Skydance merger

USA – Paramount has reportedly ended its decades-long partnership with WPP Media, formerly known as GroupM, as part of a cost-cutting effort tied to its

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June 4, 2025
Platforms

Broadsign launches automated in-advance DOOH buying to streamline OOH transactions

Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH

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June 4, 2025
Marketing

Toyota tackles reckless driving with emotion-charged installations in new Dentsu Thailand campaign

Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss”

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June 3, 2025
Marketing

TikTok Shop reportedly reduces workforce in Indonesia post-Tokopedia merger

Indonesia – TikTok Shop, the e-commerce arm of ByteDance Ltd., is cutting several hundred jobs in Indonesia as part of a restructuring effort following its

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June 3, 2025
Platforms

VISION+, Indosat Ooredoo Hutchison partner to deliver premium digital content to Indonesian users

Indonesia – OTT platform VISION+ has entered into a collaboration with Indosat Ooredoo Hutchison (Indosat) to offer Indosat customers access to a selection of premium

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June 3, 2025
Marketing

Agoda launches AI-powered vacation planner in India in collaboration with Google

India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI. Developed

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June 3, 2025
Marketing

Blue launches new brand campaign to simplify insurance with humor and digital ease

Hong Kong – Digital life insurer Blue has launched a new brand campaign that uses humour to depict the simplification of insurance processes through its

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June 2, 2025
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