Aliza Carmona
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the
India – Havas India has named industry veteran Prashanth Challapalli as chief digital & innovation officer for Havas Creative Network India, a newly created role
Indonesia – Cinépolis Cinemas Indonesia has made its foray into the virtual gaming world with the launch of its virtual cinema experience on Minecraft Bedrock
India – Dentsu South Asia has strengthened its leadership team as part of its integrated growth strategy, appointing Amit Wadhwa as CEO of Dentsu Creative
Indonesia – To launch its limited-edition Space Dunk cookies in Southeast Asia, Oreo has taken its iconic milk dunk to new heights – literally –
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative
China – In a move that challenges long-held retail display norms, Harbin Beer has launched a campaign that places its products at the back of
Hong Kong – Cathay marked a nostalgic return to Kai Tak on the final day of the Cathay/HSBC Hong Kong Rugby Sevens, staging a low-altitude
Thailand – With Songkran celebrations set to begin, Pernod Ricard, the producer of premium international wine and spirits, is bringing back its ‘Drink More Water’
